Issue link: https://digital.copcomm.com/i/10646
Adopting Collaboration W But the people who are supposed to make use of the new technology don’t. Instead, they ignore it, continuing their previous ways of working. 12 MESSAGING NEWS MAY/JUNE 2010 hat’s the number one complaint about new col- laboration technology? No one uses it! The business case has been written and approved. The infrastructure has been deployed and made available. A training class or two has been completed. But the people who are supposed to make use of the new technology don’t. Instead, they ignore it, continuing their previous ways of working. What a waste of money and effort on the behalf of the IT department! What a waste of an opportunity on the be- half of the users! As part of a multi-year project to better understand how to overcome BY MICHAEL SAMPSON the user adoption challenge for col- laboration technology, I recently ran a global survey on user adoption strategies. The intent of the sur- vey was not only to discover which strategies people were using for user adoption, but also which ones they found most effective. The results are in, and they’re startling! There were over 400 respondents to the survey, and each had a lead role to play in setting the user adoption strategy for their organization. The most commonly used user adoption strategies are among the least effec- tive for bringing about change, and the least commonly used strategies are among the most effective for bringing about change. It’s time for