Issue link: https://digital.copcomm.com/i/1011494
e d i t i o n 3 , 2 0 1 8 | c g w 6 9
E D U C A T I O N & R E C R U I T M E N T
ow can an art and de-
sign university and the
professional environ-
ment of its region inter-
sect with maximum impact?
An international university
with two campuses in Georgia,
the Savannah College of Art
and Design (SCAD) is seeing its
schools of Entertainment Arts
and Digital Media have a positive
effect on the film and television
industry in that state.
Georgia is now the leading
region for film production in
the US, home to an estimat-
ed 25,000 people working in
film and television. With an
economic impact reaching the
$9.5 billion mark, the growth
potential for the career sector
in production, postproduction,
marketing, and content creation
appears exponential – the need
for qualified professionals has
never been greater.
SCAD's degree programs
are the "supply" to the film
industry's "demand." From
Amazon, Netflix, and network
series, to the biggest box-of-
fice draws and award winners,
Georgia's status as one of the
creative centers of the film and
TV industry is inextricably linked
to SCAD incentives. One result
is what could be called a "peach
rush" – professionals from
around the nation flocking to
Georgia to live and work.
From recent graduates to
industry veterans, SCAD has
created a home for everyone to
come together and grow in their
professions. SCAD School of
Entertainment Arts and School
of Digital Media — two of the
most prestigious schools of their
kind — offer accredited under-
graduate and graduate degree
programs in a diverse array of
film-related disciplines.
"SCAD degree programs
are the supply to industry
demand, engaging students in
revolutionary coursework and
results-oriented experiences
that prepare them to take the
professions by storm," explains
SCAD president and founder
Paula Wallace. "We've recently
created — whole cloth, through
our own research and expertise,
in collaboration with industry —
new BFA and MFA programs in
immersive reality, UX design, and
social strategy and marketing,
among others. What makes
SCAD an academic powerhouse
is SCADpro, where titans like
Disney, DreamWorks, and Delta
partner with SCAD students to
invent real solutions to today's
design challenges. SCAD pre-
pares students for the profes-
sions because we practice the
disciplines we teach: SCAD is
a filmmaking studio in its own
right, producing hundreds of
films every year."
C O M M U N I T Y E V E N T S
One of the keys to this symbi-
otic success is the creation and
growth of signature events at
SCAD Atlanta: AnimationFest
(September 27–29, 2018),
aTVfest (February 7–9, 2019),
and GamingFest (April 4–6,
2019). All of these events fall
under the rubric of SCADFilm.
Created as an evolution of the
SCAD Savannah Film Festival,
which celebrated its 20th anni-
versary this past fall, SCADFilm
offers exclusive access to indus-
try influencers, master classes,
screenings, and industry-fo-
cused festivals. SCADFilm is the
leading program for students
and working professionals in
film and television, animation,
gaming, virtual reality, and digital
arts, offering career opportuni-
ties to learn and network.
With two stages and 560
total seats, SCADshow, located
in the heart of midtown Atlanta,
is the main venue for SCADFilm
and aTVfest screenings, and
hosts SCADFilm soware sym-
posiums and workshops.
SCADFilm serves the veteran
talent flocking here to live and
work — and the new talent be-
ing cultivated at SCAD. The pros
need a place they can call home,
where they can meet colleagues
and advance their technical and
industry knowledge. SCAD-
Film's annual festivals cultivate
interactions between students,
professionals, and industry arbi-
ters from EA Sports, Cartoon