Issue link: http://digital.copcomm.com/i/983981
www.postmagazine.com 10 POST MAY 2018 BURLINGTON, MA — Avid (www.avid. com) announced the availability of its new generation of video post produc- tion workflow innovations promising to deliver greater integration, speed and collaboration for everyone from small editorial teams to global media enterprises. Unveiled at the fifth annual Avid Connect, on the Sunday before the opening of the 2018 NAB Show in Las Vegas, these offerings were also demonstrated at Avid's booth throughout the show. Powered by MediaCentral, the new post workflow tools and solutions integrate MediaCentral | Editorial Management for collaborative asset management with Media Composer video editing software, the new Avid Artist | DNxID video I/O hardware and Avid NEXIS software-defined storage. This tightly-integrated, scalable platform was designed to enable cre- ative teams to deliver their work fast- er, and work more efficiently with 4K and 8K media and other demanding formats using an intuitive end-to-end workflow spanning editing, storage, I/O acceleration and asset manage- ment. The systems allows for inte- gration with hundreds of third-party products, including Adobe Premiere Pro CC, for an open, cloud-ready post platform comprised of: Intuitive media management in a streamlined user interface, Media Composer solutions that suit everyone, Complete 4K I/O solutions in a portable and affordable configuration and Avid NEXIS shared storage innovations. Intuitive media management in a streamlined user interface: MediaCentral | Editorial Management is an all-inclusive collaboration plat- form that empowers an entire team to take part in the media creation workflows. It is a simple-to-deploy asset management tool that enables small-to-mid-size post production and broadcast teams to collaborate through secure, reliable and easily configured media workflows from an integrated panel inside Media Composer, as well as from a Web browser and mobile clients. Enabled by Editorial Management's new HyperBin architecture, for the first time ever, assistants and producers can create and modify HyperBins, add locators and metadata, cre- ate subclips and perform other asset management tasks all from MediaCentral | Cloud UX, an easy to use Web browser interface. Media Composer solutions that suit everyone: Featuring a more expansive and customizable feature set for any kind of project, Media Composer gives independent editors all the tools they need to maximize their creative talent and stay ahead of the competition — now for under $20 per month. The new Media Composer | Ultimate em- powers creative teams with access to Avid's collaborative capabilities, and includes suh tools as Media Composer | ScriptSync Option and Media Composer | PhraseFind Option. Complete 4K I/O solutions in a portable and affordable configuration: Avid's expanded Artist I/O family now includes Artist | DNxID and Avid Artist | DNxIP. The new Artist | DNxID delivers affordable and portable, high-resolution 4K monitoring for professionals on the go, while Artist | DNxIP connects to standard IP networks to efficiently route digital signals between Media Composer and the entire facility. Avid NEXIS shared storage inno- vations: Avid offers a full lineup of storage solutions for post produc- tion that it showcased during the show. The expanded Avid NEXIS | E2 SSD now features a 40 Gbps client, providing the access speed, increased throughput, and reliability ideal for 4K high resolution finishing. The new Avid NEXIS | E5 NL (available this month) delivers high density, protected stor- age that enables creative teams to move media from on-line to nearline quickly if a project goes on hold, or while awaiting final approval. With these new offerings, Avid now has a comprehensive tiered storage solution for post — from high-performance 8K workflows to project archive. BITS & PIECES DETROIT — Hiatus (www.hiatuspost.com), a creative editorial and post production boutique, recently opened its doors in Detroit. The new company, founded by senior editor Shane Patrick Ford, features the leadership team of executive producer/partner Catherine Pink and newly signed executive producer Joshua Magee, joining Hiatus from the animation studio Lunar North. Additional tal- ents feature editor Josh Beebe, composer/editor David Chapdelaine and animator James Naugle. The roots of Hiatus began with The Factory, an off- the-grid music venue founded by editor Shane Ford while he was still in college. Providing a venue for local Detroit musicians to play, as well as touring bands, The Factory helped define an era in Detroit's emerging music scene. Ford, along with a small group of creatives, then formed The Work — a production company focused on commercial and advertising projects. For Ford, the launch of Hiatus is an opportunity to focus solely on his editorial projects and to expand his creative reach and that of his team nationally. Leading up to the launch of Hiatus, the team has worked on projects for brands such as Sony, Ford Motor Company, Acura and Bush's, as well as recent music videos for Lord Huron, Parquet Courts and the Wombats. The Hiatus team is also putting the finishing touches on the company's first, original, feature film Dare to Struggle, Dare to Win. "Launching Hiatus was a natural evolution for me," says Ford. "It was time to give my creative team even more opportunities, to expand our network and to collabo- rate with people across the country that I've made great connections with. As the post team evolved within The Work, we outgrew the original role it played within a pro- duction company. We began to develop our own team, culture, offerings and our own processes. With the launch of Hiatus, we are poised to better serve the visual arts community, to continue to grow, and to be recognized for the talented creative team we are." Hiatus is a full-service, post production studio with in-house creative editorial, original music composition and motion graphics. The creative content offerings cover categories such as documentary, narrative, conceptual, music videos and advertising media for all video platforms. NEW CREATIVE EDIT & POST BOUTIQUE OPENS IN DETROIT AVID AIMS TO IMPROVE POST WORKFLOWS Team Hiatus