Post Magazine

November 2012

Issue link:

Contents of this Issue


Page 34 of 51

Americans reciting the Pledge of Allegiance. As the spot progresses, different voices are brought forward and the viewer hears key phrases that are a concern to the American voter. Only as the spot develops does the viewer realize it's a campaign spot for the incumbent president. Feist worked out of Lost Planet's Pro Tools suite, creating a 5.1 mix for the project. He says one of the biggest challenges was making sure the soundtrack had clarity and that the viewer wouldn't get confused by all of the different voices repre- sented. The specific lines needed to hold the viewer's attention, he adds. Some of the voices were panned left and right, but only the music made its way into the surround channels. The sound design is pretty straight forward, though Feist did add some ambiences. The project features a custom recording of a patriotic musical piece. Feist worked on the spot over the course of several days, mixing and then making adjustments based on feedback from the agency SSK and the Obama campaign. The piece aired in late October leading up to the November 6 election. WAR OF THE WORDS Boulder, CO's Coupe Studios Music & Sound Design (www. through its doors. In additional to television and radio advertising for a candidate or political action committee, Coupe is also seeing a lot of audio business for network promos and shows that follow a political theme. "It's amazing," says Singer, "in the rise of popularity of what I call 'political entertainment.' It's not what you would see on CSPAN. We've been around for 30 years, and not much in the political ad business has changed in that time. But now we are seeing so much more attention [paid to these spots], and the differ- ence is the types of shows and entertainment culture." Recently, Coupe Studios complet- ed audio post on the show open, as well as promos for the DISH Net- work program, The War of the Words. The show stars conservative host Glenn Beck and progressive democrat Eliot Spitzer, who spar over debt, the economy and other issues facing vot- ers. The show open introduces the hosts in a style reminiscent of a heavy- weight bout, with Beck in the "right" corner and Spitzer in the "left" corner. Singer says the piece relied heavily on sound design, with the announcer, ringside bell and camera flash bulbs all helping to replicate a boxing experi- ence. The open drew on library music that was then sweetened in-house by END-TO-END SOLUTIONS ANY WAY YOU WANT When it comes to post production, there's one clear global leader. Wherever you are in the world, whatever format you shoot - we can help navigate from production through delivery. YOU PROVIDE THE VISION. THE REST IS BY DELUXE. The VES's Eric Roth: "The industry is global, and this organization is global." is a full-service audio post facility that handles voice casting, setting up remote studios, production, music supervision, sound design, original music and mixing. According to producer Eric Singer, the company has been in business for 30 years, and with Colorado being a swing state, they see a lot of politically-themed work coming Coupe's own talent. The facility also handled mixing for the project. Coupe Studios is home to five Avid Pro Tools|HD suites, each running Version.10 software. Mix- ing is accomplished via an SSL console. The studio had one day to create the soundtrack and mix for approval, and then finalized it with a few tweaks. © 2012 Deluxe Entertainment Services Group Inc. All Rights Reserved. Post฀•฀November฀2012฀ 33

Articles in this issue

Links on this page

Archives of this issue

view archives of Post Magazine - November 2012