Issue link: http://digital.copcomm.com/i/91577
SPEED TASTING A Perennial Party: JÄGERMEISTER Jägermeister, which translates to master hunter, is the number-one-selling imported liqueur in the U.S. and the eighth largest premium spirit brand in the world. Jägermeister has become a leader in the industry as a result of Jägerettes, the Jägermeister Music Tours, the industry-changing Tap Machine and and the iconic square green bottle, a symbol for the brand's legends and mythology. This German-made liqueur is best served as an ice cold shot but is also a key ingredi- ent in cocktails due to its complex fl avor from 56 different herbs and spices from around the world. 2012 marks a milestone for the brand as Jägermeister unveiled its fi rst-ever television advertising campaign, "A Stronger Bond." Sidney Frank Importing Co Stephen Didsbury, Southern CA Sales Rep, Sidney Frank Importing. Notes from the Panel: "Refreshing: Wow! Something new here for Jäger. The drink is round and warming thanks to the herbs and ginger, yet chilly and playful on the palate."— Meridith May "No pretense! Like a Trojan horse – looks harmless, but dangerously delicious to drink. Innovative!" —Steve Calabro 12-POINT BUCK by Todd Richman, Corporate Mixologist at Sidney Frank Importing Company Inc. ◗ 1.5 parts Jägermeister ◗ ¾ parts fresh lime juice ◗ ginger beer ◗ Combine Jägermeister and lime juice in a tall glass. Fill with ice and top with ginger beer; garnish with a lime wedge. Craft Cocktail Creator: THATCHER'S Tricia Alley, SWS Director of Mixology, Southern California, with Beam Inc.'s Jim Piser. There's a special place in our hearts, bars, shelves and, yeah, in our mouths, for an all-organic, all natural, 30-proof liqueur that tastes this good. Two of the brand's 11 fl avors were introduced to the panel, so we insisted on two different cocktails. Made in small batches, this is truly an artisan liqueur—and only 110 calories, for those who are counting. Beam Inc. Notes from the Panel "The daiquiri was brilliant: Well balanced, refresh- ing and delicious. Gently sugared with citrus, showcasing brightness in the fruit." —Chef Michael Fiorelli "For me, the Blue Sazerac was the best cocktail of the day – even if it was a play on the classic. Tricia just improved on it. The Pernod pastis was an amazing touch."—Brian McFarland BLUE SAZERAC ◗ 1 oz. Thatcher's Blueberry Organic Liqueur ◗ 1 oz. Old Overholt Rye ◗ ¼ oz. honey syrup ◗ 1 dash Bitter Truth Creole Bitters ◗ 1 dash Bitter Truth Jerry Thomas' Own Decanter Bitters ◗ Build in tin, add ice, stir and strain into Pernod pastis-chilled Old Fashioned glass. Add lemon peel and fresh blueberries. ELDERFLOWER DAIQUIRI ◗ ¾ oz. Thatcher's Elderfl ower liqueur ◗ 1 oz. Cruzan Single Barrel Aged rum ◗ ¾ oz. lime juice ◗ ½ oz Demerara sugar syrup ◗ Shake and strain up into cocktail glass. Add orange peel. 106 / the tasting panel / november 2012