Issue link: http://digital.copcomm.com/i/844641
68 / the tasting panel / july 2017 "We are the leading distiller of moonshine in the U.S., and our whiskey launch will only add to our company's achievements," says Ole Smoky CEO Robert Hall. "Our moonshine cocktails do very well in bars and restaurants, and we predict the same for our whiskey. These products are very tasty and incredibly versatile, making their on-premise possibilities endless." Ole Smoky has become a great addition to Buffalo Wild Wings' cocktail menus, opening new doors and avenues for the already explosive and inventive brand. "We have been working with Buffalo Wild Wings for over two years now and have primarily focused on our Apple Pie Moonshine," says Mason Engstrom, Vice President of National Accounts for Ole Smoky. The Apple Pie Moonshine can be found in more than 1,200 Buffalo Wild Wings locations worldwide. "When we first began developing our whiskey port- folio and deciding what flavor profiles to go after, we immediately thought of Buffalo Wild Wings and what might work well with their consumers." It was apparent early on to Ole Smoky that Buffalo Wild Wings would be an excellent partner due to their similar customer bases. "Both brands have guests that are looking for something fun, rebellious and unique," says Engstrom. So far, the response has been overwhelmingly positive. "Ole Smoky is a great brand with a unique story," says Ruhland. "The craftsmanship and pride they have in their brand, moonshine and whiskey culture is admirable." It's that dedication to creating the best and boldest expressions that has made Ole Smoky the leader in the category. "I think it's the balance of tradition and innovation that drove us to work with them," Ruhland says. "They're doing some really interesting things with flavors, and we wanted to be a part of that." In October, Ole Smoky Mango Habanero Whiskey will be featured at Buffalo Wild Wings locations nation- wide. "It's the perfect whiskey to pair with wings, in a cocktail or as a shot COVER STORY Andrea Benzschawel, Beverage Director for Buffalo Wild Wings. Ole Smoky's Barrelhouse Distillery team: General Manager Chuck Edwards (left) and Master Distiller Audie Kear (right).