Issue link: http://digital.copcomm.com/i/844641
july 2017 / the tasting panel / 67 Buffalo Wild Wings is a destination for sports enthusiasts of all kinds. "Everything we do is for the love of the fan," says Vice President of Marketing at Buffalo Wild Wings, Bob Ruhland. "From our 21 signature sauces and seasonings, to in-restaurant technologies for sports viewing, to the way we serve beer, every detail creates the ultimate social experience for sports fans." Historically, the restaurant chain has been a go-to location for good beer. "It's important that as a sports bar, we offer a full bar experience to our fans," Ruhland notes. "Yes, beer is in our tagline, and we sell a lot of it, but it's also necessary that we have a great lineup of signature cocktails." Enter Ole Smoky. The moonshine company was introduced to the world at large in 2010, mak- ing it East Tennessee's first licensed distillery. However, the company's roots can be traced back a century ago to the early settlers of the Smoky Mountains. Ole Smoky is the world's most-visited distillery and has won countless awards in the most prestigious spirits competitions. Its products can be found all over the U.S., as well as internationally. Now, the company is building on the momentum of its success with the introduction of mountain-made whiskey. Left to Right: Robert Hall, CEO at Ole Smoky, Mason Engstrom, Vice President of National Accounts at Ole Smoky; Holly Parsons, Key Account Manager for National Accounts at Ole Smoky; Michael Bender, President of Wholesale at Ole Smoky. OLE SMOKY DISTILLERY OFFERS NEW DRINKING EXPERIENCES TO BUFFALO WILD WINGS' CUSTOMERS by Ma Jackson / photos by Rachel Webb