ADG Perspective

March-April 2017

Issue link: http://digital.copcomm.com/i/780285

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48 P E R S P E C T I V E | M A R C H / A P R I L 2 0 1 7 crew—make Superstore come to life for the current season. Nick Ralbovsky is now the Art Director and has helped with the development of new header details and a new Vision Center. Elliot Laplante is the Art Department coordinator, product placement supervisor, and go-to person for all things Superstore. Elliot, along with Art Department PA Ashley Hasenyager, ensures that all is running smoothly and efficiently. General construction foreman Ken Jensen is back for a second season, as well as Ray Maxwell and Tomas' entire T-Sets construction, plaster and paint crews. They make all my plans a reality and consistently deliver exceptional quality work. The entire Superstore crew is a joy to work with day in and day out. have shot on the set. Most of the series' promos are shot on set, and they look so much like big-box commercials it's easy to miss them. The set has hosted Los Angeles' emergency first responders and many television critics, along with the Universal Television West Coast Ad Sales meeting and several internal employee meetings, not to mention numerous bloggers and vloggers. Season two brought a few changes to the Art Department and afforded an exciting opportunity to better define the store. Casey Hallenbeck signed on to decorate and he made a big impact on the look of the show. His team—Janine, Eric, Rachell, Laura, Irish, Jerry, Sophie, Monica and all the set dressing Above: A composite view of the main aisle of the store, showing it during construction and after set dressing. Bottom, left and right: The sporting goods section, and a gun department which was a redress of the sporting goods area.

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