Issue link: http://digital.copcomm.com/i/72473
Dedicated to innovations: the recently released UV Chocolate Cake Vodka. will be Phillips White Wheat Vodka, intended to convince people to loosen their dependence on foreign vodkas." The new White Wheat Vodka will have a similar appeal to Prairie Vodka, another recent Phillips success story with patriotic underpinnings as well as an environ- mentally friendly marketing hook that transcends the actual product and carries over to the COCKTAIL RECIPES UV Chocolate Coffee Cake ◗ 2 parts UV Chocolate Cake ◗ 1 part coffee liqueur ◗ 1 part cream ◗ Serve over ice. American farmers who are stakehold- ers in the company. "Prairie Vodka has the remarkable story behind it," Phillips explains. "The process in which the organic corn is grown and harvested and distilled is leaps and bounds better for the people who grow the corn, as well as for those who distill it and for the consumers who enjoy it. We produce it in a distillery owned by farmers, and we share equity in the brand with the farmers. This 'innovation' is not a progressive idea but something that references the way things were done in business a century ago—another great way to salute our heritage." Doing Good by People No matter what great new idea springs from past successes, or what new product comes about through current events, Phillips affirms the family value that will keep the company flowing for the next hundred years will be continued support of people who encourage the firm's innovations, no matter how novel or complex. Phillips White Wheat Vodka is an upcoming release designed to "loosen dependence on foreign vodka." "The most impor- tant lesson my father and grandfathers taught me—and that I now try to perpetu- ate throughout the company—–is prin- cipled leadership and taking care of all of our people, ranging from our retail and business customers to distributors and employees," he con- cludes. "By doing good by people, one tends to do good for the company. That kind of integrity is the backbone of our brand." Prairie Chaitini a 100% organic Martini ◗ 1 part Prairie Vodka ◗ 2 parts Original Oregon Chai ◗ 1 part Vanilla Silk Soymilk ◗ Shake with ice and strain into a martini glass. Garnish with sprinkled nutmeg. Gin-Ka Collins Recipe ◗ 2 oz. Gin-Ka ◗ 1 oz. fresh lemon juice ◗ 2 tsp. sugar ◗ Shake vodka, lemon juice and sugar with ice and strain into a lowball glass. Add several ice cubes, top off with carbonated water and stir. Garnish with lemon. 72 / the tasting panel / july 2012