The Tasting Panel magazine

JULY 2012

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Page 110 of 132

Rum . . . DEPARTMENT HEADER When in R ROBERT PLOTKIN RUM-INATES ON THE LATEST TRENDS IN THE CATEGORY um is once again on the charts with a bullet, this according to the 2012 Technomics Adult Beverage Report. Even in a relatively weak economy, the rum category continued to grow last year an impressive 2.2-percent. It now accounts for 13.2 percent of all distilled spirits sold in the U.S. This growth has prompted scores of new brands to enter the American market, which by all accounts is only fanning the fl ames. Is rum a bankable long-term trend? Our experts think it is. "The growth trend defi nitely has legs," says Luis Ayala, noted rum consultant and publisher of Got Rum? magazine. 110 / the tasting panel / july 2012

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