Issue link: http://digital.copcomm.com/i/716619
P E R S P E C T I V E | S E P T E M B E R / O C TO B E R 2 0 1 6 33 by Jean-Jacques L'Henaff, Vice President of Design, LIXIL Water Technology Americas, DXV a New Standard Bringing to life the unique visual identity of a set design is a stimulating, yet meticulous, and often challenging art form. Selecting exactly the correct colors, finishes and pieces to capture the desired mood and the proper historical period requires skill and experience. DXV, the flagship luxury bath and kitchen brand from American Standard—and proud sponsor of the Art Directors Guild— understands this design challenge. The DXV portfolio creates inspired sets in dwellings across North America, offering period-perfect bath décor that translate vision into reality. The DXV brand expresses the true heritage of the 150-year-old plumbing products company that has made life more beautiful in homes, at work and around the globe. The company's award-winning team of product designers has selected the most influential design movements over the past fifteen decades, and used them as a framework around which to organize the DXV portfolio of bath and kitchen products. a New Standard a New Standard for Beauty and Drama