B M & T ••• January/February 2016 ••• www.blackmeetingsandtourism.com
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A
s the
travel and
meetings market responds to world events and an
ever-evolving economy, we feel it prudent to pause from time to time to assess what
impact all these occurrences are having on our industry. As we do each year, we put several questions to some of the top CVB heads in the indus-
try in an effort to share their knowledge with those seeking solutions to the daunting challenges faced by many destination reps and planners. Below
are the three questions, followed by their answers in their own words.
With so many options from which travelers can choose, why should a planner or travel agent select your destination to book their meeting, incen-
tive or leisure travel business?
What specific outreach efforts are you making to target the African-American market in particular and an ethnically diverse and inclusive market
in general?
Has the unfortunate recent terrorist attacks in Paris and the fear that similar attacks could happen on U.S. soil impacted visitation to your city, and
what steps have you taken in response to maintain the safety, health and vibrancy of your visitor industry?
