Issue link: http://digital.copcomm.com/i/57245
postings THINKING FAST FOR HYUNDAI L Innocean and Rattling Stick director Daniel Kleinman. MPC created the cheetah by photographing a real animal on set and capturing high-dynamic-range pictures of the lighting conditions, then combining both of those elements in Furtility, the studio's in-house fur-and-hair tool. The studio also performed clean-up work on the vehicle and environment in a spot promoting Hyundai's Genesis Coupe R-Spec. In Think Fast, a distinguished businessman is about to give a young driver career advice. He instead blacks out from an apparent heart attack. The driver's quick thinking — a series of quick starts and stops — jolts the executive back to life, unaware of the situation. Tools used included PF Track, Nuke, Maya, Smoke and Flame. Cut and Run's Steve Gandolfi cut the piece on an Avid. Mark Gethin at MPC LA was colorist. EDITING ADS FOR THE BIG GAME L and Think Fast for Hyundai. The director was Daniel Kleinman. See more on these spots in the above story. Gandolfi and Cut & Run's Frank Effron teamed up to edit Samsung's Thing Called Love, a :90 commercial, out of agency 72andSunny. The pair used Avid NLEs to cut the project, which was produced by Rabbit Content, with Bobby Farrelly directing and Matt Leonetti serving as DP. The commercial centers around frustrated smartphone fans who constantly find themselves waiting on line for "the next big thing." A Samsung owner introduces them to the latest release, which kicks off a celebration that features rock stars, BMX riders, marching bands and a human cannon ball. Company 3's Stefan Sonnenfeld was colorist, and The Mission provided online and visual effects services. MUSIC FOR FOUR N OS ANGELES — MPC (www.moving- picture.com) provided visual effects for a pair of Hyundai spots that aired during the Super Bowl. For Cheetah, the studio created a photorealistic version of the big cat, which races a Veloster sports car and then turns on its handler. The project marked a collaborative effort between MPC, agency THE BRIDGESTONE ADVANTAGE V OS ANGELES — Cut + Run (www.cutandrun.tv) cut a number of commercials that aired during the Super Bowl. Editor Jay Nelson used Final Cut Pro to cut Underdog for Sketchers, a commercial in which a bulldog is able to outrun a line-up of greyhounds with time to spare — mainly because of his impressive athletic shoes. The spot, via Silt- anen and Partners, was produced by HSI Productions and director Ryan Ebner. Avid Media Composer editor Steve Gandolfi cut Cheetah ENICE, CA — The Mission (www.themissionstudio. com) provided visual effects for a pair of Bridgestone spots that aired during Super Bowl XLVI. Conceived by The Richards Group, the spots show how the same advanced polymers used in Bridgestone tires could make for some interesting sports equipment. In Performance Football, Hall of Fame quarterback Troy Aikman is shown throwing a pass that sharply curves left and right before making its way to the receiver. Hall of Fame safety Deion Sanders isn't happy with the unfair advantage. In Performance Basketball, pros Tim Duncan and Steve Nash demonstrate how quiet a Bridgestone basketball might be, compared to a traditional ball. In Football, The Mission was tasked with replacing a physical football with a CG football. The studio used Autodesk Flame to remove the ball, as well as to create and track screen graphics. Flame was also used for color correction and environment clean-up. The CG football was created in Autodesk Maya, modeled and textured using Mudbox and Photoshop, and rendered using Chaos Group's V-Ray. SynthEyes was used for 3D tracking. The Mission used Flame on the Basketball spot too. The tool was used to generate and track graphics, as well as for compositing and clean-up. The CG basketball was generated and matchmoved using Maya and V-Ray. Mud- box and Photoshop were used for modeling and texturing. EW YORK — Elias Arts (www.eliasarts.com), with offices here and in Santa Monica, created and produced original music for four spots that appeared during Super Bowl XLVI. Volkswagen's The Dog Strikes Back, via Deutsch LA, features a sad, out of shape dog that is unable to chase cars. He finds motiva- tion to get in shape and the music underscores his effort. Elias composer Jona- than Elias collaborated with violist Charlie Bisherat to create the opening "sad dog" music. Elias used MOTU Digital Performer on that portion of the track. The James Brown and Star Wars music was licensed. For Hyundai's All for One, Elias created an a cappella version of the theme from Rocky, which is sung by the entire Hyundai workforce to help motivate a frustrated auto designer. Old Navy's Corporado features a modern take on a Western-style, while a new NBC Sports Network promo features a gentle piano that helps introduce the new 24-hour all-sports network. 36 Post • March 2012 www.postmagazine.com