SAGAFTRA.org | Summer 2014 | SAG-AFTRA 31
SAG-AFTRA's New Logo
Making Friends Nationwide
ince SAG-AFTRA unveiled its
new logo, the heroic figure has
been turning up everywhere.
Locals across the nation celebrated the
union's new brand identity, which was
developed in partnership with global
branding firm Siegel+Gale.
The forward-looking figure strikes a
bold pose, signifying the work being
done by all members, be they actors,
broadcasters or recording artists. The
logo was launched May 1, after the
SAG-AFTRA National Board approved
the mark at its April 13 plenary by a
nearly 2-to-1 ratio.
Visit sagaftrashop.com for branded
apparel and other items in the future
bearing the new logo.
See the new logo in action
