Issue link: http://digital.copcomm.com/i/376390
The Dos Equis Masquerade rallies your patrons to make the most of their Halloween with holiday-themed POS and limited-edition bottles, plus a sweepstakes for a chance to attend the thrilling Masquerade event in New Orleans! ©2014 Cervezas Mexicanas, New York, NY #XXMasquerade Contact your HEINEKEN USA representative for more information! Top 10 Occasion Halloween is the year's #6 beer-selling occasion 1 and falls on a Friday 2 $8 Billion In 2013, Halloween sales reached $8B, with consumers spending $80 per person 3 Increase Dwell Time The Dos Equis Snaps! app is a fun and interactive engagement, keeping patrons at your account longer Dos Equis Masquerade program drives huge lift in your on-premise volume 1 16 % Lift 1. HUSA Cognos Data Oct. 2013 2. Nielsen 2011 3. National Retail Federation & BIGinsight Research