The Tasting Panel magazine

August 2014

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64  /  the tasting panel  /  august 2014 A s the beverage industry's largest career network, BevForce knows who's coming and who's going at the leading global beverage companies. BevForce is the only beverage industry staffing agency providing both an online job board and executive recruiting services. Visit to sign up for the Movers & Shakers newsletter or to report your job move or recent hire. Adam Larson has been named Marketing Manager, SoCal at Serrallés USA. He had been Market Manager, SoCal at Deep Eddy Vodka. Michael Sachs has been named Director of Marketing at Philadelphia Distilling. He had been Global Director of Marketing at Icelandic Glacial Water. Jon Charlton has been named Vice President and General Manager, U.S. Virgin Islands at Glazer's, Inc. He had been General Manager at TICO, British Virgin Islands. Valérie Chapoulaud-Floquet has been named CEO at Rémy Cointreau. She had been President and CEO, Americas at LVMH Moet Hennessy Louis Vuitton SA. Joe Neal has been named Strategic Chain Account Regional Manager at Heaven Hill Distilleries. He had been Category Manager for Wal-Mart and Sam's Club at Constellation Brands. Robin Sparks Creagan has been named Craft and Specialty Spirit Manager at Gemini Wine & Spirits/Sazerac. She had been Regional Manager at Red Bull Energy Drink. David Duran has been named Western Regional Sales Manager at Serrallés USA. He had been Western Regional Sales Director at Kindred Spirits of North America. Ryan Gaudin has been named General Manager at Synergy Fine Wines. He had been Sales Manager at Wirtz Beverage of Chicago. Matthew Lipe has been named Pacific Northwest Market Manager at Blackheath Beverage Group. He had been Northwest Regional Manager at Panache Beverage, LLC. Maggie Lapcewich has been named Senior Vice President of Commercial Strategy and Business Development at Wirtz Beverage. She had been President at Diageo Canada. Adam Chenoweth has been named Associate Vice President for Sales at Ascendant Spirits, Inc. He had been Regional Sales Manager at Nolet Spirits USA. Vickie Sheriff has been named Global Communications Director at Diageo. She had been Director of Group Communications at UK Department for Transport. Robert Foye has been named President and Managing Director, Asia, Europe, Middle East and Africa at Treasury Wine Estates Limited. He had been Vice President, Customer and Commercial, Asia Pacific Region at Coca-Cola. Movers & Shakers How to Catch a Recruiter's Eye One of the best ways to find out about new job opportunities (without having to do the searching) is to go through a recruiter. Recruiters identify candidates that are qualified for positions, but also target those who stand out among the rest. Here are a few key tips to make sure your name rises to the top of their search: Promote Your LinkedIn Profile. Recruiters use LinkedIn almost every day to find new candidates, so make sure that all of your information is updated and accurate. It's easy to be overlooked if you don't outline your job responsibilities and include the key words that show up in recruiter searches. Connect with all your friends and colleagues, as that exponentially expands your reach! Utilize Social Media Wisely. Keep your publicly visible social media networks professional. Recruiters can find and read your Facebook, Twitter, etc., so change your settings or manage your content wisely. Also, make sure you have a profes- sional photo and keep those party photos to yourself! Stay Engaged. Recruiters can be your biggest fans, but they want to know you are committed to the hiring process. Make sure you stay engaged and excited about the opportunity—communication is key! Follow up. Even if you aren't fit for a role at this time, remind them that you are always interested to hear about new opportunities. Stay on their radar and they will be able to help! CAREER CORNER

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