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14 / the tasting panel / april 2014 A s the beverage industry's largest career network, BevForce knows who's coming and who's going at the leading global beverage companies. BevForce is the only beverage industry staffing agency providing both an online job board and executive recruiting services. Visit www.bevforce.com to sign up for the Movers & Shakers newsletter or to report your job move or recent hire. Michael Clarke has been named CEO at Treasury Wine Estates. He had been CEO at Premier Foods PLC. Ray Chadwick has been named Principal at Global Wine Partners. He had been President & Chief Executive Officer at Wilson Daniels. Bryan Crowley has been named President & COO at VeeV Spirits. He had been Chief Operating Officer at VeeV Spirits. Peter Elarde has been named Chief Marketing Officer at Wine.com. He had been Chief Marketing Officer at TuneIn. Richard Gillis has been named President at Young's Market Company Distribution Network. He had been Senior Vice President, Retail Dairy Sales at Lactalis American Group. Michael DiLorenzo has been named Senior Vice President, Marketing at Drizly. He had been Vice President, Marketing / Audience Development at Rue La La. Scott Hocker has been named Editor-in-Chief at Liquor.com. He had been Editor-in-Chief at Tasting Table. Olga Rusanoff has been named Area Manager at Spirit France. She had been SVEDKA On Premise Specialist at Constellation Brands. Steve Lyen has been named Area Manager NV and NM at Treasury Wine Estates. He had been Market Manager at Bacardi USA. Terrence Cashaw has been named Director of Grocery Channel at Brown- Forman. He had been Director Customer Development at Kimberly-Clark. Movers & Shakers Culture Is King A company is only as strong as the people that work to keep it running— and having your employees' loyalty, dedication and engagement is what helps change a vision into a business. In order to obtain this, a well-defined company culture is often the key to reaching goals as a team. Here are some key considerations when building yours: • Define Your Core Values—and Make Sure They Are Known Making a culture book is a great way to have your values engrained (and in print!). It also helps express what the company mission was from day one, and as the team grows, each new employee will be able to see that. • Humanize Your Employees Most people spend more time at their job than they do at home—so show some love for all their hard work by asking them about their life. Engaging with your employees and remembering what is important to them will make them have a completely different sense of worth beyond a paycheck. • Think Beyond Today Employees want to walk in to work and feel like they are making a difference—they want to be inspired to think beyond today. If you want people to be inspired and eager to build your com- pany, remind them about the bigger picture and the goals ahead. CAREER CORNER GET STARTED! STARTWITHSTOLI.COM • Bartender's Dream Library • Videos & Tasting Notes • Vodka Recipes & Trends • Featured Bartenders NOTHING PAIRS BETTER WITH COLD SAVOR STOLI ® RESPONSIBLY. Stolichnaya ® Premium Vodka. 40% Alc./Vol. (80 proof). Distilled from Russian Grain. Stoli Group USA, LLC, New York, NY ©2014 Spirits International, B.V. TP0414_001-33.indd 14 3/21/14 11:53 AM