California Educator


Issue link:

Contents of this Issue


Page 35 of 39

 WATCH AT: CTA launches campaign ads As the new school year be- Ron Letourneau ’88 Principal, Santa Fe Middle School, Monrovia, CA gins, it’s important to remem- ber that teachers and parents in partnership can improve student learning in our schools and build a better California for everyone. That’s the mes- sage of CTA’s 10th annual back-to-school campaign, which featured ads in newspa- pers, online, and on radio and TV stations around the state in September. “This is our 10th annual superman jump APU offers: • Convenient classes 1 night a week at 1 of 8 Southern California locations. • More than 36 credential and master’s degree opportunities. • Accelerated programs that allow you to earn your degree in just 12 –18 months. • NCATE-accredited programs recognized by all 50 states and internationally. Programs start five times throughout the year. Contact us today! Call Click Email (800) 825-5278 career in education. Now more than ever, our children need great educators. If you’re considering a career change or continuing your education, we invite you to explore Azusa Pacific University. With programs for teachers, counselors, coaches, and administrators, we’re confident APU has a degree for you. Further your back-to-school campaign, and with $17 billion in cuts to our schools over the past two years, the message has never been more relevant. Our stu- dents do best when parents are involved in their education. That’s how our schools work best, too,” says CTA President David A. Sanchez. While Californians wait it out for the Legislature to ap- prove a budget, returning stu- dents are losing out on the promises of a quality education. Class sizes have ballooned, more than 30,000 educators have been laid off, and pro- grams like art, music and PE have been eliminated. “That’s why we must all stand together — teachers, parents and the public — to advocate for investing in our public schools. It’s the best in- vestment we can make in our students and for the future of our state,” Sanchez says. The radio ad features the AZUSA | HIGH DESERT | ORANGE COUNTY | SAN DIEGO | INLAND EMPIRE | LOS ANGELES | MURRIETA VENTURA COUNTY | ONLINE 11031 voices of two students and two parents, each of whom com- ments on the important role a teacher has played. The ad opens with a boy’s voice say- ing, “I really hated science, then Mr. Wilson showed me how astronauts used comput- 36 California Educator | OCTOBER 2010 SPECIAL ELECTION ISSUE er programming to learn how to fly the space shuttle.” Later, a mother says, “It was my daughter’s fourth-grade teach- er who helped her finally mas- ter fractions. Now she loves math and school.” The ad culminates with CTA President Sanchez noting, “As we start the new school year, it’s important to remember that teachers are part of the solution when politicians talk about re- form. Improving our schools starts with providing the re- sources our students need for smaller class sizes and a well- rounded education. Educators and parents working together is the best way to improve student learning and to build a better California for all of us.” The print ads feature a teach- er working with three students with copy reading: “They’re what makes a school a school… They may be a child’s best friend, mentor, coach… They inspire… They are teachers.” The radio ads began Aug. 30 and ran for three weeks on stations around the state, including Spanish and Asian- language stations. Online ads were linked to resources for both teachers and parents, as well as to CTA’s Facebook page. The print ads appeared in a variety of ethnic newspapers, including African American, Latino, Chinese, Japanese, Thai, Hmong, Vietnamese, Indian, Korean, Filipino, Arabic, Armenian and Native American publications. Television ads also ran statewide and began airing on Sept. 7, along with the Web ads. All of the ads have been posted on the CTA website: DINA MARTIN

Articles in this issue

Links on this page

Archives of this issue

view archives of California Educator - OCTOBER 2010