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CTO CHAIRMAN HAILS SUCCESS OF BUSINESS MEETINGS IN SAINT-MARTIN Kenneth Bryan, Chairman of CTO's Ministerial Council and Minister of Tourism and Ports of the Cayman Islands (left), is pictured with CTO Secretary-General Dona Regis-Prosper; Bermuda Minister of Tourism Owen Darrell; and Rosa Harris, Chairman of CTO's Board of Directors and Director of Tourism for the Cayman Islands. The Caribbean Tourism Organization (CTO) concluded its business meetings recently in Saint-Martin, marking a signifi- cant milestone in the collaborative efforts to strengthen and revitalize the Caribbean tourism sector. Under the direction of Chairman Kenneth Bryan, who also serves as Minister of Tourism and Ports for the Cayman Islands, the CTO has embarked on a transformative journey to reimagine its role and impact within the global tourism landscape. "When I took over as chairman (in 2022), we decided to go through a reimagining exercise and you can start to see the changes already," said Chairman Bryan, citing the appointment of Secretary-General and CEO Dona Regis-Prosper, the return of the U.S. Virgin Islands and Bermuda to the 25-mem- ber body, and the re-engagement of destinations such as Montserrat as examples of the progress made. A highlight of the meetings was the presentation of a com- prehensive plan for the year ahead by Regis-Prosper, the first woman appointed to the post in the organization's history. This year's first series of business meetings focused on defin- ing a strategic direction for the upcoming year and reviewing the organization's accomplishments since Minister Bryan's tenure began. "The discussions were fruitful and reflective of the vibrant spirit that characterizes our collective efforts," stat- ed Minister Bryan. "The CTO is moving towards a reimagined, revitalized and relevant future, with a clear focus on overcom- ing challenges through unity and shared vision," he asserted. A significant part of the meetings centered on the critical role of aviation in connecting the Caribbean. Chairman Bryan emphasized the commitment to enhancing regional connectiv- ity and addressing the complexities of aviation logistics, high- lighting a resolution to engage with key stakeholders, including the International Air Transport Association (IATA) and regional airlines, to advocate for increased seat capacity and facilitate more seamless travel within the Caribbean. The group discussed the possibility of staging a Caribbean aviation conference: an assembly of airline and airport author- ity executives; hotel brands; tourism stakeholders; and govern- ment ministers with responsibility for tourism, civil aviation, regulatory and finance matters. "We need robust dialogue on the necessary changes to incentivize more connectivity within the region, so we're going to put our foot down on the gas con- cerning this because it's a serious concern for many members, particularly in the Eastern Caribbean." Reflecting on his tenure as chairman, Minister Bryan is encouraged by the progress made, particularly in stabilizing the organization's fiscal position, increasing membership confi- dence, and positioning the CTO prominently in global tourism discussions. The CTO's efforts have also focused on leveraging technology, artificial intelligence, and digital media to enhance the Caribbean's appeal as the world's leading warm-weather destination. The CTO's vision also encompasses a rebranding of the organization and a reinforcement of the foundational spirit of Caribbean kinship. "Our goal is to ensure that every member state feels tangible value from its involvement with the CTO, fostering a sense of belonging and collective achievement," commented Minister Bryan. He said CTO's strategic direction, under the Secretary- General's leadership, promises a dynamic and inclusive future for Caribbean tourism, one that emphasizes innovation, collab- oration, and a deepened sense of regional camaraderie. CHTA EMPHASIZES THE NEED FOR BETTER AIR CONNECTIVITY TO FOSTER TOURISM GROWTH The President of the Caribbean Hotel and Tourism Association (CHTA) wants a full-court press from regional stakeholders to boost air connectivity this year. "As tourism rebounds, there is absolutely no room for complacency," warned Nicola Madden- Greig, who called on industry officials to remain laser-focused on maintaining the airlift that has returned since the pandemic and strengthening it into the future. B M & T ••• March/April 2024 ••• www.blackmeetingsandtourism.com 51 C A R I B B E A N C O R N E R