Issue link: http://digital.copcomm.com/i/142283
COVER STORY honesty. Purity has those things, and it's an excellent canvas for cocktails." With versatility on its side, Purity Vodka shines in programs like Pure Bespoke, created by Frank Stilo and implemented at Café Noir. "We take whatever we find in the chef's fridge that day—fruits, veggies and syrups— and put them in front of the bar with two bottles of Purity so the guest can make custom cocktails on the fly. This is the kind of product that bartenders love to play with, and having new ingredients every day and making simple cocktails really gives the vodka a chance to shine." In San Francisco, Russell Davis also sees new opportunities for Purity Vodka, beyond the classic mixologydriven programs: "Purity is a great product for elevated types of bottle service in nightclubs," he says, mentioning that he'll be serving Purity by the bottle at his new high-end mixology nightclub, Audio. "I've always felt like there's been a separation between nightclubs and mixology, and a lot of brands are geared to either. This is a brand that looks nice and is still good juice—you can use it in both worlds!" Russell Davis, Beverage Director, Bergerac and Audio, in San Francisco, tells us that he would die happy with one last cocktail: "A perfect Piña Colada, he says. "I can't make " it myself—maybe that's why. " John Lermayer, Head Bartender, The Regent Club in Miami, tells us that there's no need to imagine a fictional bar he'd like to work in. "I already feel like I work in that crazy bar from Star Wars. " Don't take our word for it . . . Take the Taste Challenge for yourself at Tales of the Cocktail Purity Vodka invites you to take the taste challenge, a blind taste test against other brands, and decide for yourself which is the best tasting vodka. They guarantee, one sip and you'll know! Join us in the Iberville/Bienville rooms at The Monteleone on Saturday July 20 from 2:30–4:00 for the Ultimate Blind Taste Challenge and to meet Master Blender Thomas Kuuttanen yourself! 70 / the tasting panel / july 2013 TP0713_066-99.indd 70 6/24/13 5:48 PM