Bits & Pieces
Chrome (www.chrome.tv) editor Hal Honigsberg cut the 2D version of Shakira's World Cup-themed Waka Wakamusic video, which was shot in stereo 3D by Vince Pace (it played in 3D during the games’ opening ceremony) and directed by DNA's Marcus Rayboy. Steele Studios (www.steelevfx.com) provided VFX and finishing using Quantel Pablo and iQ. CO3 handled telecine. The 3D version of the video was cut by editor Rich Newey..
At A Glance...
SONY PICTURES IMAGEWORKS (www.imageworks.com) in Cul- ver City has purchased three Spheron-VR SpheroCam high dynamic range capture devices.The SpheroCam can record a full spherical HDR image in a single scan.The unit also has the ability to automati- cally capture HDR lighting environments and 3D data. Imageworks plans on incorporating the camera into its VFX-for-film toolset.The camera is well suited for recording 3D point data, using its 3D im- mersive measurement technology.
Burbank’s MATCHFRAME VIDEO (www.matchframevideo.com) has closed its doors after 20 years of providing post services, including audio, editing, telecine,VFX, duplication and restoration.The studio has worked on shows such as Hell’s Kitchen,The Real Housewives of Orange County and Ultimate Cake Off.
KODAK (www.kodak.com) is offering a new iPhone application for filmmakers.The Depth of Field Calculator has fields for entering known data — such as film format, F-stop, focal length and subject distance — and then computes the near limit, far limit, hyperfocal dis- tance and circle of confusion. Results can be in feet or meters, and calculations can be made for any combination of remaining variables. The app also includes a “Contact” tool for instant access to a nearby Kodak office for product supplies, or to reach a Kodak rep to answer prepro, production or post questions.The app is available via iTunes.
RINGSIDE CREATIVE (www.ringsidecreative.com) in Oak Park, MI, has formed RSC Productions, which will offer clients content produc- tion services for broadcast, cinema and the Web. RingSide already of- fers creative editorial, visual effects, CGI, motion design, finishing, inter- active, print media and sound services.
For artists working in close spaces, FASHIONATION (www. MerkuryInnovations.com) has introduced Bubble headphones ($19.99), which are available in a variety of colors.The headphones are 70 percent noise reducing — quiet enough to let you concen- trate but they allow enough noise in, so you are never out of touch.
AUTOMATIC DUCK (www.automaticduck.com) in Seattle has re- leased Pro Import AE 5.0 for the Mac ($495), which was shown for the first time at NAB.The release is a major upgrade to the com- pany’s popular timeline translation tool for After Effects users and now offers compatibility with Creative Suite 5 (CS5) from Adobe.
Editing facility THE WHITEHOUSE (www.whitehousepost.com) has launched a new production arm in Chicago called Cap Gun (www.capguncollective.com).The operation, being headed by EP Matt Abramson, director Alex Fendrich and production manager Kaitlyn Parks, will handle all types and sizes of production, including di- recting commercials and creating original content.
Conceptual design firm MANHATTAN BORN (www.manhattan- born.com) has launched in NYC with the mission of creating branded content for ad agencies, broadcast networks and big brands. It is headed by CD/founder Paul Darragh and EP/ founder Casey Steele.
6 Post • July 2010 www.postmagazine.com
