The Tasting Panel magazine

May 2013

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Page 55 of 148

COVER STORY Red Rocker, White Rum HAWAIIAN-CRAFTED SAMMY'S BEACH BAR RUM IS THE LATEST VENTURE FROM LEGENDARY ROCKER SAMMY HAGAR by Anthony Dias Blue / photos by John Curley H e's the great Red Rocker. He's a Grammy award-winning vocalist and an inductee into the Rock & Roll Hall of Fame as a member of the legendary rock band Van Halen. But there's more, much more. He's also a superstar in the spirits world. I irst met Sammy Hagar as the founder of Cabo Wabo Tequila. In 1999, I got to know Sammy just in time to watch his revolutionary tequila brand become a household name. So when he came to me with his latest venture, I was all ears. This is how Sammy Hagar stumbled into Sammy's Beach Bar Rum, another potentially huge entry into the spirits market. Sammy Hagar, the Red Rocker, is also a spirits entrepreneur. may 2013 / the tasting panel / 55

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