The Tasting Panel magazine

May 2013

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Page 28 of 148

NEW YORK CITY SIPS New Broken Shed Vodka from New Zealand. Discoveries, New and Old story and photos by Lana Bortolot W Catalan winemaker Judit Llop. Wines from Viticoltors del Priorat. 28 / the tasting panel / may 2013 (SRP $48)—showcased the intense, wild hen Broken Shed Vodka and brambly nature of the indigenous wanted to reach New York City varieties, Garnacha Tinta and Cariñena. A insiders, it didn't rely on the third, the gateway 2011 Garbó (SRP $19), usual formula. Instead of a lashy party, proved to be its own animal—an easy the artisanal spirit from New Zealand went for small events in big-name places. "It's discovery marketing," said Elizabeth Marks, Marketing Director for the brand. Made from whey and distilled four times for extra smoothness, the vodka had a soft launch in the city last fall, landing in heritage bars such as the Algonquin, the Royalton, Patroon and the Oyster Bar. Last month, the Blue Bar Beaulieu Vineyards winemaker Jeffrey Stambor. rolled out the red carpet for the brand, which is number one at the blend of Syrah, Tempranillo and softened famed Algonquin bar. Marks called it with 20% Merlot. "the vodka for non-vodka drinkers" Showing that old can be new again, and cited its gluten-, additive- and long-time winemaker Jeffrey Stambor sugar-free attributes as the brand's of Beaulieu Vineyards hosted a vertical primary unique selling points. By May, tasting of historic vintages from Georges the spirit will break into Los Angeles de Latour Private Reserve, the winery's and San Francisco. lagship label. Wine media and somSpanish winemaker Judit Llop meliers tasted 1970, 1973, 1986, 1994, 2008 and 2009, and experienced the wines' arrived in New York with wines from aging ability and transition. In 2007, BV the Viticultors del Priorat estate, worked with lying winemaker Michel owned by the Freixenet group. Part of Rolland, introducing Petit Verdot into its the company's Heredad Collection, the blends for the irst time. The 2008 revamp premium portfolio features wines from of the winery also introduced "a new era six top appellations, including Ribera of experimentation" says Stambor, who del Duero, Priorat and Montsant. Two calls the recent BV offerings "wines for red blends—2009 Mas de Subirà (SRP the modern palate." $30), and the unusual 2007 Morlanda

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