The Tasting Panel magazine

May 2013

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Page 14 of 148

INDUSTRY SPOTLIGHT Appointments S Frank Genovese. Dan Heller. Tony Truzzolino. Douglas Simon. te. Michelle Wine Estates has promoted two executives to lead the company's domestic and international sales regions. With the retirement of Glenn Yaffa, a 30-year veteran of SMWE, Frank Genovese has been appointed to succeed Yaffa as Executive Vice President, Sales. He will have direct oversight of the company's domestic and international business units, customer service department and wine education team. Dan Heller, Ste. Michelle's West Region VP, will succeed Frank as SVP of Sales. The four regional sales VPs will report to Heller. Tony Truzzolino, who previously held the role of Beam General Sales Manager Southern, will now be taking on a new position at Southern Wine & Spirits as SVP Sales, working exclusively on behalf of the Beam business. Truzzolino will report directly to Brad Vassar, Executive VP/GM of SWS of America, and will be responsible for driving the growth of Beam's portfolio. Royal Wine Corporation has announced that Douglas Simon is joining its wine and spirits team in the newly created position of Vice President – National Sales Manager. Simon will be responsible for wine and spirits sales across the entire United States. He has over 20 years' experience on both the distribution and producer/wholesale sides of the wine industry, having started his career at the Gallo Wine Company and most recently being Vice President – National Sales Manager of Jackson Family Imports & Global Business Development. Industry-Specific Solution N etSuite and eWinery Solutions, the number-one provider of DTC (direct-to-consumer) software and systems for the wine industry, have formed a partnership to develop an industry-specific cloud software solution, VinSuite, targeting wineries throughout the world. The planned solution will give wineries the tools they need to truly compete at both the local and international levels. 14 / the tasting panel / may 2013 Movers & Shakers B evForce, the beverage industry's only boutique recruiting and staffing agency that provides executive recruiting services, digital interview technology and an online job board, has the inside scoop on who's hiring, moving and being promoted. Check out our News Room at to sign up for the Movers & Shakers newsletter or to report your job move or recent hire. Hallie Lorber has been named Vice President of Marketing at Bevyz. She had been Director of Field Marketing at Glaceau. Drew Pennington has been named Texas State Manager at Firestone Walker Brewery. He had been Distributor Sales Manager at MillersCoors. Bayard Crawley has been named Managing Partner of Spirits at Crafted Brands. He had been Southeast Regional Market Manager at VeeV Spirits. Stan Williams has been named HR Business Partner Dallas/Atlanta at Red Bull. He had been Sr. HR Business Partner at Southwest Airlines. Jon Pevehouse has been named VP Sales & Merchandising at Diabolo Beverage. He had been National Accounts Manager at Diabolo Beverage. Maurissa McGeary has been named MA State Manager at Blackheath Beverage Group. She had been State Supervisor MA at All State Promotions. Jordon Valentino has been named Market Manager NY/CT/MD at Purity Vodka. He had been Regional On-Premise Manager at Red Bull North America. Rich Schuttenhelm has been named VP of Sales at Hint. He had been EVP Sales & Marketing at Strategic Equipment & Supply Company. Shu Guang "Greg" Cheng has been named Director of QA and R&D at Blue Beverage Group. He had been Chief Science Officer at O-At-Ka Milk Products Cooperative.

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