Issue link: http://digital.copcomm.com/i/1261193
46 I M PS E . O R G every year. These opportunities provide a solid foundation for easily scaling music in Dolby Atmos to consumers in India. The journey of Dolby Atmos Music in India has just started with two-time Grammy winner AR Rahman being the first artist to create music in Dolby Atmos. At Dolby, we always start with content and are currently working with our content, distribution, and device partners to make music in Dolby Atmos more accessible to music fans in India. With increased content creation, distribution and its availability on devices that people have, Dolby Atmos Music will hold its own and bring about a revolutionary change to how Indian music will be created and experienced. Pankaj Kedia is managing director for Emerging Markets at Dolby Laboratories and has been with the company since 2009. In his current role, he has developed and executed strategy for growing Dolby's business across the Emerging Markets region. Mr. Kedia has also helped in driving the adoption of Dolby's technology across the Consumer Entertainment ecosystem. Prior to this, he has worked with Autodesk as their business and regional manager for 11 years. He has an experience of over 25 years in digital entertainment and technology. many other film hubs across the country differentiated by regional languages, including Telugu, Tamil, Malayalam, and Kannada to name a just few. With mostly all the films in the Indian cinematic space being musicals, it should come as no surprise that Indian film music dominates the music industry in India. Indian films are known for producing catchy, beautiful, and soulful songs that take form through song and dance numbers that are intricately woven into the script. Film-based music pervades language, ethnicities and forms a common bond for most Indians across cultures. Indian film music, commonly representing Bollywood music, constitutes the major share of the country's music revenue. WHAT IS DOLBY ATMOS MUSIC? So, imagine if there were a way to connect with music at its fullest creative potential—not the way most people hear music today, but a version that pulls you into a song to reveal what was lost with traditional recordings. Dolby Atmos Music does just that. Whether it's a complex harmony of instruments placed around a listener, a legendary guitar solo that fills a room, a massive bass drop that washes over you, or the subtle breath a singer takes. Dolby Atmos gives music more space and the freedom to unleash every detail and emotion as the artist intended. Dolby Atmos Music expands the creative palette for artists and creators. With this, people can truly experience instruments and vocals *Service not available in India in isolation and experience music with incredible clarity. Dolby Atmos Music lets people connect with music, pulling them into a song and revealing what was lost with stereo recordings. Listeners can discover hidden details and subtleties with unparalleled clarity. HOW TO EXPERIENCE DOLBY ATMOS MUSIC Globally, TIDAL* members with a hi-fi subscription and a compatible Dolby Atmos-enabled Android smartphone can enjoy Dolby Atmos Music on the go and can also enjoy this next-level immersive audio experience through Dolby Atmos-enabled sound bars, TVs, and AVR home theater systems. Consumers with an Amazon Music HD* subscription and the all-new Amazon Echo Studio (first smart speaker to play back music in Dolby Atmos) can also enjoy Dolby Atmos Music. Music from artists such as Ariana Grande, The Beatles, Coldplay, Elton John, J Balvin, Lady Gaga, Marvin Gaye, Post Malone, The Weeknd, and more have been released in Dolby Atmos. FUTURE OF DOLBY ATMOS MUSIC IN INDIA People want more immersive experiences, especially with great music. Dolby recognizes the sentiment and is working to bring immersive experiences to Indian consumers. Today in India, over 700+ cinema screens are now Dolby Atmos-enabled (installed or committed as of April 2020) with 200+ titles mixed and released in Dolby Atmos in six Indian languages Dolby Atmos Music expands the creative palette for artists and creators. With this, people can truly experience instruments and vocals in isolation and experience music with incredible clarity.