Issue link: http://digital.copcomm.com/i/1261193
M OT I O N P I CTU R E S O U N D E D I TO R S I 45 We constantly think about how we can continue to push the boundaries of innovation. One area we see a lot of opportunity is music. Fifty years ago, Dolby fundamentally changed the music industry through the creation of noise reduction which led to advancements in multitrack recording. Today, Dolby is building upon this legacy by redefining how music is created and experienced through Dolby Atmos Music. Dolby is working closely with artists, record labels, music streaming services, and consumer electronics manufacturers to make Dolby Atmos Music experiences widely accessible. Two of the world's largest record labels, Universal Music Group and Warner Music Group, are releasing tracks in Dolby Atmos from some of the biggest names in music, globally. MUSIC: THE HEART OF INDIAN CINEMA India has always been an entertainment-loving country, with songs and music being essential ingredients of Indian cinema and forms an integral part of the narrative and cinematic space. And while Hindi language Bollywood cinema rules the roost, there are Embark on a Musical Journey with Dolby Atmos Music ATTRIBUTED TO MR. PANKAJ KEDIA MANAGING DIRECTOR, EMERGING MARKETS, DOLBY LABORATORIES Pankaj Kedia. Dolby's mission has always been to deliver spectacular experiences that transcend expectations. For over 50 years, we have developed ground- breaking technologies that have transformed the way entertainment is created and enjoyed from the cinema to the home and on the mobile. This is demonstrated by the growing availability of Dolby Vision and Dolby Atmos-enabled devices and content, as well as new innovations like Dolby Atmos Music.