Issue link: http://digital.copcomm.com/i/1241865
his campaign graphics where a dark, desaturated red was approved. The ffi ce of American Absorption in ewark lead by Rabbi Lionel Bengelsdorf is home to the new administration's pilot program targeting ewish- American families, ust olks. The signage at the AA offi ces would be minimal, mainly hand- painted black lettering on each door's frosted glass in the heltenham type family, a round serifed typeface developed between 1896-190. The key graphic elements in the set are a group of propaganda posters advertising the ust olks program, and a map showing the locations of the program's farm family hosts. The look for the posters was inspired by a 1930s oy couts poster featuring a silhouetted illustration. I was struck by its natural lines and simplicity the tone felt right. I had vintage illustrations relating to the reference located on itock, and settled on fi ve farm-centric pieces and one featuring the .. ag. This last image would also serve as the cover of the ust olks brochure. While the goal was creating a set of colorful, attractive posters, I also factored in that these were government generated, and kept to a simple format that allowed the art to speak. The AA seal appears on all the posters. Its oval shape worked well for accommodating the lengthy and somewhat awkward name of the agency. It also provided the perfect framing for the shape of the nited tates. I divided the country with three vertical lines, each sector holding one letter of the AA acronym. In the color version the red middle A' falls in the central section, indbergh's heartland, his "eal America." erched atop the country over the red A' is a bald eagle, symboliing the new president's grip on the nation, and his power over its ewish citiens. The America irst ally at Madison uare Garden presents a twist on the actual event held in G A. LINDBERGH 1940 CAMPAIGN PINS. B. LINDBERGH 1940 CAMPAIGN POSTERS. C. FRANKLIN D. ROOSEVELT 1940 CAMPAIGN POSTERS. DESIGNED BY FELI LAMENCA. D. NEWARK TEACHERS UNION BANNERS. TOP: DESIGNED BY ERIC ROSENBERG. BOTTOM: DESIGNS BY JANNICK GUILLOU. E. JUST FOLKS 1942 POSTER DESIGN BY ERIC ROSENBERG. PHOTO BY DOROTHEA LANGE/GETTY IMAGES. F. JUST FOLKS POSTER. ILLUSTRATION BY EVAN MADDALENA. G. OAA LOGO. H. OAA OFFICE DOOR. GRAPHIC LAYOUT. F H