The Tasting Panel magazine

April 2013

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Page 60 of 164

A Superstar Rum Sings Its Way onto the Spirits Landscape by Kelly Merritt D o you feel a little more relaxed today? A little less stressed? Tapping your toes for no apparent reason? Perhaps a newcomer to the spirits industry is inspiring everyone to yearn for a Caribbean cocktail. It's Blue Chair Bay Rum. And the premium-blended rum, which sails in with three varieties, was brought to life by none other than modern day country music's Kenny Chesney. Oh, yeah . . . another celebrity endorsement, right? But Blue Chair Bay Rum is a surprising proposition: It's not a celebrity endorsement, it's actually Chesney's creation and the singer/songwriter owns it outright. Blue Chair Bay Rum was born from the wellspring of passion stemming from the eight-time Country COUNTRY MUSIC SENSATION KENNY CHESNEY'S BLUE CHAIR BAY RUM IS A GUARANTEED HIT 60  /  the tasting panel  /  april 2013

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