The Tasting Panel magazine

April 2013

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Movers & Shakers B evForce, the beverage industry's only boutique recruiting and staffing agency that provides executive recruiting services, digital interview technology and an online job board, has the inside scoop on who's hiring, moving and being promoted. Check out our News Room at to sign up for the Movers & Shakers newsletter or to report your job move or recent hire. Steven Klauber has been named Managing Director at Punzoné, Inc. He had been CFO & SVP at William Grant & Sons.  Dave Racicot has been named CEO at Mercy. He had been Founder at Thatcher's Organic Artisan Liqueur. Vanessa Sobers has been named VP Marketing at Pisco Portón. She had been Senior Global Brand Director at Hasbro Inc. Orman Anderson has been named Senior Vice President, Mergers & Acquisitions at Glazer's, Inc. He had been Executive Director of Mid-Cap Investment Banking at J.P. Morgan. Samantha Taylor has been named Assistant Winemaker at Hope Family Wines. She had been Production Coordinator & Social Media Manager at Hope Family Wines. Jimmy Kawalek has been named Director of Sales & Marketing at Edict Wines. He had been House Sommelier at Peju Province Winery. Brian Miller has been named District Sales Manager at Glazer's, Inc. He had been On Premise Manager at Nexus Wines. AJ Atta has been named VP, Customer Marketing at Diageo. He had been Director, Division Marketing at Diageo. William Green has been named National Sales Director at Wilson Artisan Wineries. He had been Regional Manager NCA /HI at Deutsch Family Wine & Spirits. Greg Pierce has been named Vice President of Sales at International Spirits, LLC. He had been Vice President of Spirits at Republic National Distributing Company of South Carolina. Landon Morrison has been named Business Marketing Analyst at Glazer's, Inc. He had been Sales Representative at Glazer's, Inc. C M Y CM MY CY CMY K BevForce Hot Shot Each month we check in with one BevForce Mover & Shaker to provide you with some behind-the-scenes insight on the job search process, the beverage industry's most innovative companies and the executives who drive them. This month, we chatted with Vanessa Sobers, who was recently named VP of Marketing at Pisco Portón. She was previously Senior Global Brand Director at Hasbro, Inc. TP: How would you define Pisco Portón's culture and what attracted you to it?  VS: I was attracted to Pisco Portón because the culture is entrepreneurial, collaborative and fast-paced. It's a small family business where a premium is placed on integrity. The leadership team has an impressive record of developing global brands. The product is amazing and has great potential to be the next big brand in the spirits category.  TP: What advice would you give to job seekers looking for their next role? VS: There are five philosophies I live by: 1. Be clear about you want, and if you are not sure, know what it is you don't want...Communicate your wants and needs often throughout the search process. 2. Know your market value. 3. Remain open. Opportunities may show up where and when you least expect them. 4. Trust your instincts.  5. Leverage your mentors to prepare and process opportunities.  TP: If you weren't sipping a Pisco Portón cocktail, you would be drinking . . . VS: Champagne—otherwise, I keep it simple with water or tea! 54  /  the tasting panel  /  april 2013

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