Issue link: http://digital.copcomm.com/i/11672
Post’s new Website & social media EDITOR’S NOTE A By RANDI ALTMAN EDITOR-IN-CHIEF raltman@postmagazine.com t the end of June, Post Magazine will be unveiling its new Website. A long time in the making, this site is designed to be a daily destination for news, reviews, videos of the hottest work, tutorials, industry blogs and more. Our new design is clean and easy to navigate. I think you will be pleased with what we’ve done. Since I am on the topic of the Web, let’s stay there. While I’ve touched on how social media sites are affecting the way we communicate and do business before in this space, it’s time to revisit. While Facebook might have been created as a way to reconnect with people you knew when you were seven and never kept in touch with be- cause you had very little in common, it has evolved into so much more for our industry and businesses in general. For example, new films are being promoted on Facebook. A visit to the official site of Shrek For- ever After invites you to “Like Us” on Facebook. And as of this writing 759,917 people do like it. They also comment on the messages that Dream- Works puts up about the film and its surrounding merchandise.What an awesome — and free — way to promote stuff. The makers of the TV series Lost have a page , and after a posting about how the series finale POST SCRIPT Getting the job D By MARC LOFTUS SENIOR EDITOR mloftus@postmagazine.com was wrapping up on the East Coast, they pro- moted the cast appearing on Kimmel that night — 18, 366 people liked this and 16,704 commented on the series’ end. Post houses in our industry are also using so- cial networking to their advantage. “We view Facebook as an interesting way for our commu- nity of people to connect directly and personally with people who are interested in learning more about who we are and what we do,” explains Christian Hellum,VP of communications at CSS Studios, which includes Todd-AO and Soundelux. “One thing we have learned from this exercise is that some independent filmmakers are still un- aware that a major sound company like Todd-AO also provides services to smaller, independent films.We hope to continue to educate emerging filmmakers as to our willingness to work with them — and a social networking platform, such as Facebook, is a great and non-intimidating way for filmmakers to begin to connect with us.” Post Magazine also has a presence on Face- book, and Twitter, and we use it as a way to get our news out to you instantaneously.We also use it as a way to monitor what people are doing, what trends are evolving and to create a commu- nity around the brand. EDIT ORIAL RANDI ALTMAN Editor-in-Chief (516) 797-0884 raltman@postmagazine.com MARC LOFTUS Senior Editor (516) 376-1087 mloftus@postmagazine.com KEN MCGORRY Consulting Editor mcgorry@optonline.net CHRISTINE BUNISH Film& Video RON DICESARE Audio BOB PANK European Correspondent bob.pank@virgin.net DAN RESTUCCIO West Coast Bureau dansweb451@aol.com IAIN BLAIR Film MICHAEL VIGGIANO Art Director mviggiano@postmagazine.com AD VER TISING MARI KOHN National Sales Manager (818) 291-1153 cell: (818) 472-1491 mkohn@postmagazine.com LISA BLACK Sales Manager 877-249-7678 lisab@postmagazine.com KEITH KNOPF Production Director (818) 291-1158 CHRIS SALCIDO Account Manager (818) 291-1144 csalcido@copprints.com CUSTOMER SERVICE 620 West Elk Ave, Glendale, CA 91204 csr@postmagazine.com (800) 280 6446 opt 2 (publishing), opt 1 (subscriptions) uring any given month, Post will learn of new hirings at studios throughout the industry. But this month there seemed to be more activity than usual.While the industry as a whole may not be on a hiring spree, there are positions out there. Eddie Wiseman is the newest designer/anima- tor at Mantra in New York City. He ran his own facility — CathodeRay — on 57th St. for a dozen years, but the down economy and work- load he had to handle as both a creative and a manager made him think about going to work for someone else, where he could focus on what he really loves:“Doing good work.” Mantra saw him as both a competitor and a talented artist who’d worked with clients such as NBC, ESPN and Comedy Central, so they jumped at the chance to make him a part of their team.The idea that Wiseman could inter- act with clients, as well as handled back-end work at the studio was very appealing, so they asked him to come in for an interview. “The running of the company gave me a skill set that not everyone has, and helps me to 2 Post • June 2010 understand day-to-day projects much clearer,” Wiseman explains.“We sat and talked, and I showed them some of the stuff that I’ve done — using the new Apple iPad.” The tablet allowed him to present his work in HD, rather than in a compressed format hosted on a Website. “I spent a lot of time on that, editing it together myself to make the cut almost tran- scend the content itself.” He included work that highlighted his strengths — 3D, compositing, motion tracking — as well his versatility.And of course, it had to be recent.“It’s always,‘What have you done for me lately,’” he adds. ChilliBean (www.chillibean.tv), which runs the SohoSoHo reels directory, also sees the value of being able to show off one’s work — anywhere, anytime.The company launched an iPhone app that gives studios with an account the ability to showcase their work whenever — wherever — an opportunity presents itself “This industry is all about getting your work in front of the right people and at the right time,” says ChilliBean’s Daniel Hearn.The app works with the iPhone, iPod Touch or iPad. www.postmagazine.com REPRINTS Reprints (781) 255-0625 • (818) 291-1153 LA SALES office: 620 West Elk Avenue, Glendale, California 91204 (800) 280-6446 WILLIAM R. RITTWAGE President / CEO See us on Post Magazine is published by Post, LLC,a COP communications company. Post does not verify any claims or other information appearing in any of the ad- vertisements contained in the publication, and cannot take any responsibility for any losses or other damages incurred by readers in reliance on such content. 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