Post Magazine

February 2013

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OneRiver Media's Marco Solorio, keeping up with his Twitter feed. With so much information being shared via social media, how does Solorio weed through it all? What he calls "robo-Tweets" get the least of his attention. He wants to know it's a human who is sharing and ready to engage in a conversation. He also finds that TweetDeck helps organize the topics he's following. "I really enjoy it, and have some saved panels, including Blackmagic's Cinema Camera and a few other things." Solorio was one of the lucky ones and got his hands on the Cinema Camera before its public release. He has since been putting it through its paces since. It's still missing some features, he says, but "even at its early stages I've been enjoying it tremendously." He has relied on feedback from other testers via social media during the beta process. "There are some key people on Twitter, and it has been a very active topic." Solorio is no longer actively searching for followers, like he was when he first started on Twitter. Instead he finds it to be more of an organic process. When he does get a new follower, he will view their profile and most likely follow them back if they share common industry interests. "Twitter, in particular, is a very helpful tool for anyone on any level who is working in the industry," explains Solorio, who credits in-house publicist Suzette Mariel with helping OneRiver Media launch across several social media platforms. "It's interesting to see what other people are doing, whether they are on an A-list crew in Hollywood or people just trying something out for fun." ILM San Francisco's ILM ( is a big name in the industry, but that doesn't mean they take promotion for granted. They have embraced social media wholeheartedly to get their message out, and Post0213_022-25-social mediaRAV5finalread.indd 23 Post • February 2013 23 1/24/13 10:44 AM

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