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February 2013

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Are You Being SOCIAL? If you aren't, you need to be… for the health of your business. By Randi Altman As Greg Grusby of San Francisco's Industrial the facility also creates its own content. OneRiver Media first dipped its toes in the social media water with a Facebook page ( Solorio embraced Twitter a bit later than others, he admits, but once he did, he loved it, seeing it as a way to share information as opposed to bringing in new customers. "For me, the social media aspect is more just outreach with colleagues and those who are in the industry, offering tips and tricks and behind-the-scenes glimpses." In addition to sharing his own experiences, Solorio finds Twitter to be a great resource for learning from others as well. He offers up this example involving DaVinci Resolve: "There is a lot of stuff you can do to the GPU cards to accelerate it, and a Twitter friend of mine, Juan Salvo, a professional colorist in New York, would go back and forth with me. I'd ask him about graphics cards and how he's stacking them. Another person might give info about one thing, and someone else will give it about another aspect. It's this cool circle of free tech support for everybody," he laughs. Solorio does participate in other social media platforms, including LinkedIn, but acknowledges that while he belongs to many of the site's groups, he's not as active as he'd like. "I don't really engage on it, but I should — there is only so much time in a day though!" That said, a visit to the OneRiver Media Website will find links to the studio's Vimeo channel in addition to Flickr and their own studio blog. He sees the benefits of Twitter differently than those of Facebook, and what he puts up on each platform differs. Marco Solorio has been doing tests with the Canon 5D and Blackmagic's "If I have a lot of information to share, I do it on Facebook Cinema Camera: he shares the results on his social networks. or on our blog, but for just snippets, I use Twitter. For instance, today I posted something about this crazy deal I ONE RIVER MEDIA found while searching Ebay — a legit business was selling brand-new Walnut Creek, CA-based OneRiver Media (www.onerivermedia. Schneider Panavision-size filters for $29 each (normally $330 each). com) offers production and post production services, including I bought one of everything they had and put a post on our Facebook shooting, editing, visual effects, 3D and audio, for high-end corporate, page for others interested in buying too. On Twitter I said, 'I found a medical and commercial work. good deal — check the details on our Facebook page' with a link." "Sometimes we are just doing visual effects for a project being His company's blog is reserved for stories about recent work, produced elsewhere, other times we are doing entire project fulfill- including images that are unique to OneRiver Media. "I'll save the ment from preproduction to the musical score and final deploy- beefier stuff for the blog, a little bit of meat for Facebook, and the short ment," reports owner Marco Solorio (@OneRiverMedia), adding that stuff for Twitter. I also try to integrate Instagram with our Twitter feed. Light & Magic succinctly points out: "social media is no longer an option, it's a necessity." More and more, people are finding companies via social media platforms rather than in more traditional ways, whether it's Twitter, Facebook, YouTube, Tumblr, or others. Some companies, like Kevin Otterness' Posthouse Pictures, are now using their Facebook pages in lieu of a company Website. All of the pros we spoke to for this piece agree: The interactivity you get, the conversations you start — or become a part of — are invaluable to their businesses. 22 Post • February 2013 Post0213_022-25-social mediaRAV5finalread.indd 22 1/24/13 10:44 AM

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