Post Magazine

February 2013

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S ECAUCUS, NJ — Panasonic (, here, has partnered with cloud video production company Aframe (www. in a deal that will allow the broadcast equipment manufacturer to sell Aframe licenses in the US through its network of pro video resellers. The deal furthers a relationship that was established last year and makes it easier for video pros to harness Aframe's cloud video production platform to streamline P2, AVCCAM and all filebased workflows. Aframe also provides a platform to use smaller file sizes available as P2 expands to AVC-Ultra, specifically AVC LongGop and AVC Proxy. As of January 28, Panasonic began selling Aframe through its authorized professional video resellers. Annual accounts start at $1,200 for the first two-seat licenses. Additional seats can Aframe's cloud-based platform helps streamline P2, AVCCAM and be added two at a time for the full year, file-based workflows. or in blocks of four to support threemonth projects. length to be uploaded, including uncompressed raw Based in London with US headquarters in Bos- footage. The secure private cloud-based platform ton, Aframe's cloud video production solutions eliminates many of the issues associated with global allow users to share, search and collaborate without video production. Since launching in North Amerion-site equipment or full-time staff using only an can, Aframe has established a network of over a 12 Internet connection. Aframe expedites media Aframe Upload Center Partners in the US, with movement and allows more accessibility from high-speed ingest onto the company's private cloud devices for improved productivity. It allows for any video production network. Locations include NYC, original, large broadcast-quality video format in any LA, Chicago, SF, Atlanta, Miami, Boston and Dallas.  London's Digital Heaven ( has released DH SubtitleX ($29.99), a new FxPlug generator plug-in for Final Cut Pro X and Motion 5. The tool provides a fast way to add burned-in boxed subtitles to any video production.DH SubtitleX automatically creates the background box according to the text entered and also offers consistent vertical positioning, no matter how many lines of text a subtitle may contain. The release offers a choice of 255 standard Mac fonts. UK-based DIGICO ( reintroduced the Soundtracs brand at the NAMM show in Anaheim. Soundtracs has a long history in both music recording and post production. The brand will take advantage of DiGiCo's advancements in digital FPGA designs and Stealth Digital Processing. The last significant launch for Soundtracs was the DS-00 production console in 2003. The new range will ship progressively from Q2 2013.   REEL FX (, in Dallas and Santa Monica, has added senior editor Greg Sunmark to its creative roster. He comes to the studio from Red Car, where he spent the last 10 years as an editor. Throughout his career Sunmark has worked with agencies such as BBDO, Leo Burnett, DraftFCB and DDB on projects for brands such as Chrysler, Midas and McDonald's. Recent work includes State Farm's State of Hope, which aired at the Hurricane Sandy relief concert that took place in Madison Square Garden. ARTDUCK STUDIO, which has offices in the US, UK and Poland, has reorganized and transformed into CG FOLKS ( The restructure includes adding a bigger team and expanding its level of CG services to include budget planning through storyboarding, illustrations, 2D digital painting, printing art, motion graphics, 3D animation and VFX. The studio also offers post services such as compositing, rotoscoping, color correction, photo editing, mobile programming, and augmented reality. DPA MICROPHONES ( of Denmark has hired Bruce MacPherson as its new US sales director. He brings knowledge of current technology and techniques for audio recording and live sound, as well as commercial and post. In his new role, MacPherson will be responsible for overseeing all DPA sales and customer service activities. Prior to joining DPA, MacPherson held sales positions with Universal Audio, Sam Ash and Musication. He was also a product specialist for Digidesign, an engineer/sound designer at Looking Glass Studios, and musical director for The Dana Carvey Show.  London-based VFX artist/colorist DAVID COX posted a 21-minute long wide-screen presentation that was projected onto a 70-meter screen at the The United Nations Climate Change Conference. Cox used SGO's Mistika on the project, which had a resolution of over 7,000 horizontal pixels. The presentation was projected using four side-by-side HD projectors at the U.N. conference in Doha, Qatar. Pos0213_006, 8-9-BitsRAV4finalread.indd 9 at a glance Panasonic selling Aframe licenses Post • February 2013 9 1/24/13 7:29 PM

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