Issue link: http://digital.copcomm.com/i/1004126
28 / the tasting panel / july 2018 Movers & Shakers Want to connect with beverage industry leaders? Tap into BevForce at www.bevforce.com or email info@bevforce.com for more information. CAREER CORNER F orceBrands is the leading recruiting and staffing firm for the beverage, food, and beauty industries. We offer executive recruiting services, board of director assembly, and industry-specific job boards including BevForce—which connects global beverage companies with future leaders. Elizabeth E. Jackson has been named Regional Manager at Swish Beverages. She had been Regional Manager at Purity Vodka AB. Sheila Sandine has been named Market Manager at Stillhouse Spirits Co. She had been State Brand Ambassador–Licor 43 at Deutsch Family Wine & Spirits. Dan Liguori has been named Vice President/General Manager–Spirits at Mark Anthony Group. He had been CEO at Zodiac Spirits Inc. Vincent Cruz has been named Global Director of Supply Chain at Mikkeller. He had been Vice President of Supply Chain at Hu Kitchen | Hu Products. Three Ways Recent Graduates Can Make Their Candidacy Stand Out to Employers If you recently threw your graduation cap skyward in celebration of your new diploma, you may already be thinking about your next venture—or, more specifi- cally, planning exactly where you'll be putting your degree to work. Read on for some pro-tips on how to make yourself stand out as an entry-level job seeker. And whether you're entering the workforce for the first time or are a seasoned professional, you may also stand to benefit from additional education. BE SPECIFIC: One of the biggest mistakes candidates make when applying for a role is speaking too generally and expressing how "open to anything" they may be in their job search. Specify your conversation to the role and to the company, research the employer in advance, and ask questions that are closely related to the job description. KNOW YOUR SKILLS: This sounds intuitive enough, but entry-level candidates can sometimes have a difficult time seeing how their education can transfer directly into the workplace. Even if a candidate has no work experience, they can easily rely on skills they've learned during team sports or other leadership opportunities. In other words, be confident and leverage the experience you've gained outside the classroom. INCLUDE A COVER LETTER: It's a good rule of thumb to always include a cover letter when applying for a role, but this is especially key when you have a lean resume. If you don't have the experience or location that meets a job's given requirements, you must explain in detail why you want to work there and/ or if you have plans to relocate. This will not only make you stand out but will greatly increase your chances of getting a call from the employer. Remember, your cover letter tells the story your resume can't.