Issue link: https://digital.copcomm.com/i/990824
14 / the tasting panel / june 2018 INDUSTRY SPOTLIGHT INDUSTRY SPOTLIGHT Tecate Light Launches New 20- Pack of 7-Oz. Bottles This Summer T his summer, Tecate Light will introduce a new 20-pack of 7-oz. bottles to its range of premium imported beer-package options. "The new packaging is a relevant proposition for warmer climates and meets the needs of many on-premise accounts and events that lead to increased sampling opportuni- ties," says Gustavo Guerra, Tecate Brand Director at Heineken USA. "Plus, the convenient smaller size is perfect for outdoor occasions and other social gatherings." Launching this month, the new pack will be available to consumers in Arizona, Texas, New Mexico, and select areas of California. Tecate Light Pack of 7-Oz. T his T his T summer, Tecate 7-oz. T7-oz. T bottles to options. "The new warmer climates warmer climates warmer accounts and events and events and ties," says Gustavo USA. "Plus, the convenient occasions and other and other and the new pack new pack new will pack will pack New Mexico, New Mexico, New and Heineken Wants Beer Drinkers to Raise a Scarf in Support of International Soccer Play W ith the U.S. men's national soccer team out of international competition in the upcoming FIFA World Cup, American fans are looking to other countries to find a new team to root for. As the official beer sponsor of Major League Soccer (MLS), Heineken has the international renown to help fans put their faith in another country's team by offering consumers limited-edition scarves to cheer on their new favorites. "This summer program reinforces the connection between Heineken and soccer," says Heineken Brand Manager Rob Ryder. "There's no shortage of teams to cheer and no better way than by waving a country scarf while enjoy- ing a cold Heineken." Program activation is meant to drive retail purchases for the duration of the summer soccer season. Where legal, shoppers who buy any two 12-packs in the off-premise or any four bottles or draught beer on-premise can text a provided key word to 85500. After they receive a link to scan their receipt, they will be sent a limited-edition, country-customized Heineken soccer scarf. Strongbow to Re-Introduce Its Original Dry Cider This Summer S trongbow Hard Ciders will bring back its renowned Original Dry expression this summer. The original flavor— a dry cider made with a mixture of bittersweet and culinary apples for a crisp, less sweet taste—has seen more than 160,000 social media mentions since it was discontinued, with more than 100,000 loyal consumers requesting its return. Like all Strongbow products, Original Dry contains no artificial flavors or colors. At 5% ABV, the expression will be available nationally starting in June 2018 in 16.9-oz. single-serve cans and 4-pack 16.9-oz cans. The cans will be available first in on-premise accounts with off-premise expansion to follow. Award-Winning Guillotine Vodka Debuts in the United States F ounded in 2017 by Paul Berkmann, Chairman of French company Bastille Day, Guillotine Vodka is set to make a splash in the U.S. market with a new campaign created by acclaimed photography studio BRAKHAx2. The campaign debuted in conjunction with the brand's launch at exclusive retailers and nightclubs across Southern California. The all-natural French vodka derives its taste from Pinot Noir, Pinot Meunier, and Chardonnay grapes from France's Champagne region. In an effort to emphasize the brand's distinctive origins and tast- ing notes, the campaign team created vibrant visuals influenced as much by American pop art as they are by 18th-century French still-life paint- ings. Guillotine Vodka introduced its spirits and campaign last month at the 75th Annual Wine & Spirits Wholesalers of America Convention & Exposition in Las Vegas.