The Tasting Panel magazine

May 2018

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Page 88 of 124

88  /  the tasting panel  /  may 2018 ROSÉ Pink Tide TO MEET GROWING DEMAND, LES GRANDS CHAIS DE FRANCE IS BRINGING ALTERNATIVE FRENCH ROSÉ WINES TO THE AMERICAN MARKET BY DAVID GADD The south of France is widely associated with rosé, but not all rosés are from Côtes de Provence. PHOTO: KOTKOA VIA THINKSTOCK Riding the Y ou don't need to study the statistics to know that rosé is on fire—though, if you're the type to seek validation, rest assured that Nielsen has named the category one of its "wine trends to watch for in 2018." The global marketing research firm reported last sum- mer—prime season for pink wine—that "rosé buyers are expanding total wine sales as wine shoppers are adding rosé to their carts," which indicates that rosé is a "popular middle ground" for consumers deciding between sweet or dry wine. Up a whopping 53 percent by volume, rosé sales reached $258 million in the year leading up to Independence Day weekend—the peak rosé-drinking occasion—in 2017.

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