Computer Graphics World

Edition 1 2018

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C o m m e r c i a l S p a c e S t u d i o s i n t e g r a t e c i n e m a t i c - l e v e l V F X i n t e l e v i s i o n s p o t s Today's inventive commercials are incorporating film-level visual effects, created on tight budgets and even tighter deadlines. Delivered by veteran artists working at well-known facilities, the projects are of such high caliber that they could easily be mistaken for feature-film work. Here we look at three commercials that push the envelope with amazing digital work to tell a story and to entertain audiences. And, to make a product pitch more exciting.

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