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Bits & Pieces Blueroomadds audio services NAB at a glance... H OLLYWOOD — Visual effects and editing house Blueroom (www.blueroomfx.com), has added ADR and Foley recording and editing to its list of services with assis- The studio takes on ADR and Foley. tance from Guitar Center Pro of West- lake Village, CA.The studio has facilities in Hollywood and Manhattan Beach, CA, and also has a satellite facility in Louisiana. New control rooms and recording spaces at the Chaplin The- ater on the Raleigh Studios lot in Holly- wood, where Blueroom is based, and at its new Manhattan Beach location were equipped with fully-loaded Digidesign Pro Tools|HD sys- tems;Yamaha 02R96 mixing con- soles; microphones from Shure, Sennheiser and Neumann; and Genelec monitoring systems. Blueroom’s Manhattan Beach studio is contributing to ABC’s Castle and Private Practice series, both of which shoot at Raleigh, as well as to the upcoming Iron Man 2 film.The studio has begun construction of a new mix room that will be completed this spring. It will feature a Digidesign ICON console and will add TV, trailer and pre-dubbing work to the studio’s list of capabilities. At NAB, Nashville’s 615 MUSIC presented its latest business venture, Song Street Records, which the company is marketing as “a virtual record label for a virtual world.” According to 615 president/CEO Randy Wachtler, the goal of Song Street (www.songstreetrecords.com) is to connect the emerg- ing and indie artists with producers and music supervisors in film,TV, and other new media platforms. MAXON COMPUTER (www.maxon.net) showcased its Cinema 4D and BodyPaint 3D software applications at NAB.The company introduced Cinema 4D R11.5 last fall and recently announced a strategic partnership with Tuningchannel to bring Python programming language to the applica- tion.The company had a number of guest artists at the booth, including Perception’s John LePore, Nate Mitchell of Innovative Show Design, Rob Garrott of Bending Pixels, Nick Campbell of Greyscale Gorilla, and Mike Senften of 4dthieves.com. THE NAB SHOW (www.nabshow.com) featured two Content Theater sessions that looked at the advancements in 3D entertainment: “Alice in Wonderland:Turning Fantasy into Motion Picture Reality” and “ESPN: Scoring a Field Goal in S3D Sports.” Beginning June 11, ESPN will launch North America’s first all S3D sports television network, ESPN 3D, with the broad- cast of the 2010 FIFA World Cup match. SIMPLE SAN Set it and Edit featuring the Galaxy Aurora RAID A Subsidiary of » Up to 2300MB/sec @ RAID 6 » Final Cut & Avid sharing » Up to 8 x 8Gbit FC host connections » 16 streams of ProRes220 to 4K Film » No metadata server » No FC switch » No I.T. maintenance » Backed by Rorke Engineering and Professional Services www.rorke.com See us at NAB 2010 Booth SL9629 © 2009 Rorke Data. All rights reserved. Rorke Data and the Rorke Data logo are registered trademarks of Rorke Data, Inc. All other trademarks and logos are the property of their respective owners. 14 Post • April 2010 www.postmagazine.com