Black Meetings and Tourism

January / February 2018

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B M & T ••• January/February 2018 ••• 11 As t h e t r a v e l a n d meetings market responds to world events and an ever-evolving economy, we feel it prudent to pause from time to time to assess what impact all these occurrences are having on our industry. As we do each year, we put several questions to some of the top CVB heads in the industry in an effort to share their knowledge with those seeking solu- tions to the daunting challenges faced by many destination reps and planners. Below are the three questions, followed by their answers in their own words. International travel has been the focus of much heated debate in recent years, and as a result a number restrictions have been placed on international travel. Will you please reflect on how these restrictions have impacted interna- tional travel to your destination? Moving forward, what efforts are you undertaking to attract more international trav- elers to your destination? With so many options from which travelers can choose, why should a planner or travel agent select your destination to book their meeting, incentive or leisure travel business? What specific outreach efforts are you making to target the African-American market in par- ticular and an ethnically diverse and inclusive market in general? BY GLORIA M. HERBERT

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