Issue link: https://digital.copcomm.com/i/941133
www.postmagazine.com 11 POST FEBRUARY 2018 SOUND LIBRARIES ETROIT/BORDEAUX — AVA Music Group (www.avamusic group.com/en/soundeffects), a music licensing and supervising company with locations in Detroit, MI and Bordeaux, France, has focused its efforts on supporting musicians, engi- neers, sound designers and compos- ers from all over the globe, providing high-quality, hand-picked sounds and composed pieces for advertising agen- cies, producers and filmmakers. The company recently introduced a new sound effects library, Instinct, that's specifically created for trailers, movies and video games. With more than 100 creative samples that includes Hits, Whooshes, Risers, Phrases, Braams, loops and more, Instinct features industrial sounds that were captured in unique, raw and abandoned loca- tions throughout Detroit. According to Clément Ducasse, CEO/music super- visor at AVA Music Group, all sound effects were recorded and processed at high levels in order to meet broadcast, cinema and video game standards. Here, Ducasse speaks exclusively with Post about the new library and what it offers the post community. Can you tell us a little about Ava Music Group and what the company's goal is? "The primary goal of AVA Music Group is to help people creating music. We provide creative tools for music producers, mu- sicians, sound designers and filmmakers at a competitive price. In addition to that we want to help young kids discover their way through music. It can be giving them music courses, giving them instruments or organizing shows for them." When was the company founded/ established and why? "Three years ago I came to the states from France to work for a recording studio in Michigan. I quickly became good friends with the owner (Scott Loudon) and realized we had the same ambitions to create a music business. We created AVA Music Group in March 2016 and we originally started as a music publishing business. Then we quickly realized our passion to create sounds and instruments, so we decided to move towards this vision in March 2017." What markets is the company targeting? "We are mainly targeting music produc- ers, musicians and sound designers. We also want to develop our activities in the video games industry and VR." What is the Instinct sound library? "Instinct is a sound effects library de- signed for trailers. It includes Hits, Whooshes, Risers, Phrases, Braams, loops and more. You can drag and drop the sounds into your project and build a killer audio track in a matter of minutes. Each sound is also accessible through our own Kontakt Interface to help people build a better track faster." Any surprise users of Instinct? "The library was originally made for sound designers but we discovered that a lot of music producers and compos- ers were using it. Surprisingly, we also had a lot of independent filmmakers buying the library to give to their visual a cinematic feel. It was great to see that people were supporting us either from the music industry but also from the film industry." What does it offer the post community? "It offers the post community a big gain of time since every sample is heavily processed and also a fresh wave of new content. We spent a lot of time designing the samples to make sure they were just the best sounds we could come up with so people don't waste time finding the good sounds." What need in the post community did you feel this music library addresses? "We know that the post community is always looking for new content to use and we wanted to release the most up to date library for trailers in terms of sound quality." Where do you want to see the company go? "We want to see this company evolve in the long term. We hope to create a massive community of creative people from around the world and also chang- ing lives through the power of music for kids in need." Anything coming from Ava Music Group this year that the post community should be aware of? "A lot of new instrument libraries are coming this year but also some really exciting projects like remote studios that we want to provide to our community as well as new software that will make the creation process easier and faster." Yry out the company's products, with a free pack of 20 samples from Instinct library at: https://goo.gl/Snsc7z. AVA MUSIC GROUP OFFERS FILMMAKERS INSTINCT SOUND EFFECTS LIBRARY BY LINDA ROMANELLO D Ducasse