Issue link: https://digital.copcomm.com/i/926592
THE OXNARD CONVENTION & VISITORS BUREAU LAUNCHES NEW CAMPAIGN, "TAKE TIME TO COAST" B M & T ••• November/December 2017 ••• www.blackmeetingsandtourism.com 7 T o capture the many facets of Oxnard, the Oxnard Convention & Visitors Bureau (CVB) has launched a new campaign, "Take Time to Coast". The branded market- ing campaign was unveiled at the Embassy Suites by Hilton Mandalay Beach Resort recently during a screening of the Family Travel Show with Colleen Kelly who filmed an Oxnard episode in the spring. Kelly, a travel writer, sea- soned traveler and parent herself, will take viewers on a 30-minute behind-the-scenes tour of Oxnard filled with once-in-a-lifetime memo- ries! The national PBS series on Oxnard will air this summer and will be broadcast an unlimited number of times on hundreds of PBS stations for at least two years. To tie in the family television segment with the new messaging for Oxnard, the Oxnard CVB organized an advisory committee, con- sisting of an influential group of individuals rep- resenting the hotels, attractions and key city positions who met monthly to help develop the new campaign. "This is an exciting time for the Oxnard CVB, the city and for all of those who work in tourism to have a key message for Oxnard that targets all that we have to offer," stated Joshua Travers, executive director of the Oxnard Convention & Visitors Bureau. "Our advisory and creative team put in countless hours to develop the new campaign that we believe will be a home run in carrying our message to key audiences," he continued. "The Family Travel with Colleen Kelly fits perfectly with our goal to capture the true essence of Oxnard through the film shoot highlighting the many activities we have in town while focus- ing on family-friendly experiences," he added. Pictured here, Travers stands with Alyce Bosacki, vice president of the Oxnard CVB displaying the new imagery for the Take Time to Coast' campaign unveiled during a special launch party held at the Embassy Suites by Hilton Mandalay Beach Resort. Besides the overall branding campaign, the Oxnard CVB will also launch a sub campaign, "Oxnard Rocks" which will highlight Oxnard as a hub destination city for the great outdoors. "While Oxnard doesn't have the usual feel as a trekking town, it's definitely a central access point and short drive to amazing adventures such as the 500+ miles of trails in the Santa Monica Mountains or a trip to the Los Padres National Forest, a major supplier of wildland recreation for southern California," stated Travers. "Plus, we have many incredible outdoor adventures in our own backyard to highlight including direct access to Channel Islands National Park," he added. The upcoming Family Travel Show with Colleen Kelly features a whale watching cruise to Anacapa Island via Island Packers, Oxnard's beaches, Channel Islands Harbor, sailing and Footgolf at River Ridge Golf Club. Other segments will include a cooking class at La Dolce Vita and high tea at historic Heritage Square. For more information, contact the Oxnard Convention & Visitors Bureau at (805) 385-7545. ment by federal and other entities with these high-performing managers. "The recent report published by the General Accountability Office (GAO), affirms the message NAIC has been espousing for many years, that the under-utilization of diverse managers, at a time when they are the highest performing segment of the US Asset Managers is not only egregious but defies business logic," says Greene. "We are calling upon all elected officials and fiduciaries to examine the practices and approaches that allow this negligent behavior to exist." Waters, Booker and Meeks jointly released a statement on a report by the US Government Accountability Office (GAO) that con- firmed the challenges faced by qualified managers. Titled "Key Practices Could Provide More Option for Fedreal entities and Opportunities for Minority-and Women-Owned Asset Managers," the report also details steps that federal agencies could take to increase opportunities for these diverse investment profes- sionals.