The Tasting Panel magazine

November 2012

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Prowein 2013 INDUSTRY SPOTLIGHT rand Action Team—a market- ing consulting company with a specialization in trade marketing servicing a wide range of beverage alcohol clients—has been hired to promote ProWein, International Trade Fair Wine and Spirits, in the U.S. market. "ProWein has grown to become the leading international wine and spirits trade show and is defi ned by our focus on and atten- dance exclusively by the trade," said Tom Mitchell, President of Messe Düsseldorf North America, the company's representative organization in the U.S. B Unlock the Deadbolt D ProWein will take place March 24–26, 2013 in Düsseldorf, Germany. Last year the event attracted nearly 4,000 exhibi- tors and 40,000 trade visitors. In addition to a wide range of wineries from around the world, the spirits segment was represented in a dedicated hall with over 300 suppliers. EADBOLT, a red blend, is the fi rst Californian still wine in the portfolio of Pernod Ricard USA, with national distribution. "We sought out a wine that would refl ect the characteristics of individual vintages, the fi rst vintage being 2010—a great year for Californian wines," says Philip Laffer, Chief Winemaker. "By combining the elegance and length of Cabernet Sauvignon and Merlot, the varietal power of Zinfandel, Petite Sirah and Syrah with other carefully selected components, we created a blend that's not afraid to go its own way." Developed by Premium Wine Brands, Pernod Ricard's global wine division, the new wine hit shelves last month in fi ve states (CA, NV, IL, MA and CO). SRP $15.99. Pop the Cork for ABSOLUT TUNE Austrian Wine USA to Celebrate Zweigelt's 90th T his autumn, the Austrian Wine Marketing Board will shift its U.S. focus from the popular white grapes Grüner Veltliner, Riesling and others to the country's red wines, for the largest nationwide celebration of Austrian red wine ever in North America. Consumers will have the opportunity to taste the indigenous grapes Zweigelt, Blaufränkisch and St. Laurent, as well as Pinot Noir and red cuvées. An interactive map of where to buy and taste the reds of Austria across the U.S. in both on-premise and off-premise accounts is also available on the website www.AustrianWineUSA.com. 12 / the tasting panel / november 2012 blend of fruit-forward Sauvignon Blanc from the Marlborough region of New Zealand and ABSOLUT vodka. With a tear-away outer sleeve that looks unzipped, the bottle reveals ornate black and gold glass. A BSOLUT TUNE is an unexpected

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