The Tasting Panel magazine

December 2017

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36  /  the tasting panel  /  december 2017 F orceBrands is the consumer product industry's leading recruiting firm. We offer executive recruiting services, board of director assembly, and industry-specific job boards including BevForce—which connects global beverage companies with future leaders. The Movers & Shakers newsletter features the latest new hires at the leading global beverage companies. Visit to sign up for the Movers & Shakers newsletter or to report your job move or recent hire. Kelly Melanitis has been named Manager, Commercial Analytics at Craft Brew Alliance. She had been Category Insights Manager at Campbell Soup Company. Evan Tsuchiyama, CMS, has been named Southwest Region Sales Manager at Gérard Bertrand Wines. He had been District Manager at Regal Wine Company. Vincent A. LaRusso has been named Director of Retail Operations at Ambassador Theatre Group. He had been Head of Purchasing at Soho House & Co. Movers & Shakers Five Most Outrageous Resume Mistakes ForceBrands' recruiters open up about some of the biggest untruths they've encountered on people's resumes. Remember, honesty is always the best policy. "I'm still working here." A lot of people will say they're still working at a company when they're not. Be transparent, because you never know if we will contact your "current employer" for references. Providing a misleading job title/employment status Many applicants will overstate the importance of their role. I've interviewed someone who was a Sales Director on their resume, but their actual role was a Sales Representative. Some people will also claim to be full-time when they're consulting. "I'm fluent in Japanese." Everyone loves to see unique skills that make one candidate stand out among the others. I was impressed to learn that someone was fluent in more than five languages, so when I asked them to share some phrases in Japanese simply because I was curious, they admitted that they didn't know the lan- guage. It immediately raised red flags and made me question the accuracy of their resume. Misrepresenting their college degrees I've seen a candidate who noted on their resume that they had graduated with a master's degree when it was actually an undergraduate degree. Don't forget, transcripts can be easily tracked. Applying with a novel, not a resume A resume should be one page, regardless of how extensive your work history may be. Keep your experiences succinct and speak to them in great detail instead. Want to connect with beverage industry leaders? Tap into BevForce at or email for more information. CAREER CORNER

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