The Tasting Panel magazine

December 2017

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18  /  the tasting panel  /  december 2017 18  /  the tasting panel  /  december 2017 INDUSTRY SPOTLIGHT 3 Badge Beverage Corporation Debuts New Pacific Northwest Wine Brand Cedar + Salmon 3 Badge Beverage Corporation has introduced Cedar + Salmon, a new line of wines from the Pacific Northwest that honors the spirit of the region and the distinctive character of its wines. Cedar + Salmon debuted this fall with a Willamette Valley Pinot Gris and a Willamette Valley Pinot Noir; a Cedar + Salmon Cabernet Sauvignon from Horse Heaven Hills in Washington will be soon introduced as well. "The origins of the Pacific Northwest continu- ously focus on two of the most important and celebrated natural resources: cedar and salmon," says August Sebastiani, President of 3 Badge Beverage Corporation. "We decided it was the perfect opportunity to incorporate both elements to appreciate the region's natural beauty, as well as its cultural spirit." The inaugural releases from Cedar + Salmon include a 2016 Pinot Gris ($19) and 2016 Pinot Noir ($25). Both wines are 100% Willamette Valley fruit and come from top growers in the region. Gentle handling, minimal racking, and other small-lot winemak- ing techniques are used for the Cedar + Salmon wines. Cedar + Salmon will be available in select mar- kets around the country from 3 Badge Enology. In addition to Cedar + Salmon, other 3 Badge Enology wines include Gehricke, Leese- Fitch, Plungerhead, Moobuzz, and The White Knight. Additional informa- tion is available at Seasoned Wine and Spirits Veteran Marc Hirten to Lead Frederick Wildman and Sons, Ltd. M arc Hirten was named the new President and COO of Frederick Wildman and Sons last month. Hirten comes to Wildman from William Grant & Sons, where he was General Manager of Commercial Strategy. He has held positions previously with Moet-Hennessy and Diageo that have spanned across general management, strategy, sales, and marketing. "We are excited about Marc's appointment as the new leader of Wildman," says Corrado Casoli, Chairman of the Board of Directors. "We have total confidence in this new appointment." Newcastle Brown Ale Gets A Revamp Under Five Points N ewcastle Brown Ale is unveiling a new look and plan for growth in the U.S. under Five Points Trading Company, HEINEKEN's venture aimed at incubating a range of premium global beer brands in the U.S. Newcastle Brown Ale will have new primary and secondary packag- ing, and Five Points is reducing the number of SKUs available to focus sales and marketing efforts against the brand's core retail and on-prem- ise formats. In addition to the new packaging, production of Newcastle Brown Ale has moved from the John Smith's Brewery in the U.K. to the Zoeterwoude Brewery in Holland. Under Five Points management, Newcastle Brown Ale's commercial priorities will shift to a hyper-local focus, concentrating efforts and resources to where current and high-potential Newcastle Brown Ale fans live.

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