The Tasting Panel magazine

December 2017

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DEPARTMENT HEADER 96  /  the tasting panel  /  december 2017 96  /  the tasting panel  /  december 2017 NEW RELEASES T he late Frederick Booker Noe II, Jim Beam's Distiller Emeritus and a sixth-generation member of the celebrated Beam distilling family, left more of a legacy than he might have realized. First there was his son, Frederick Booker Noe III—better known as Fred—who in 2007 became the distillery's seventh Master Distiller. He also ushered in the seventh genera- tion of the whiskey-producing Beams, and to his many fans around the world, Fred personifies Jim Beam bourbon. Now there's Fred's son, Frederick "Freddie" Booker Noe IV, who is not only Booker Noe's grandson but the great-great-grandson of the eminent Jim Beam himself. Unsurprisingly, Freddie literally grew up surrounded by the spirit of our native American whiskey, as well as alongside two of the greatest names in bourbon—his father and his grandfather. But starting this fall, Freddie has launched a new legacy of his own with the release of his very first blended whiskey, which has been affectionately named after Booker Noe's nickname for his grandson, Little Book ($80). LITTLE BOOK OPENS A NEW CHAPTER IN THE BEAM BOURBON LEGACY by Richard Carleton Hacker Little Book blended whiskey takes its name from Freddie's nickname given to him by his grandfather, the late Frederick Booker Noe II. Taste Taste LIMITLESS

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