Issue link: https://digital.copcomm.com/i/87274
News Firstcom adds Xmas music, patriotic rock C ARROLLTON, TX — FirstCom Music has two new offerings: Mannheim Steamroller's Christmas Collection and MasterSource's Patriotic Rock. The Mannheim Steamroller Christmas Collection features music by per- former/producer of contemporary Christmas and holiday music, Chip Davis, and his creation, the multi-platinum selling group, Mannheim Steamroller. The group has sold over 28 million holiday albums. The collection includes five releases representing a cross-section of Mannheim Steamroller's 25 years of Christmas music. The fea- tured album, Steamroller Rocks-MHSR04, is the original, vintage and campy Mannheim Steamroller Christmas Rock sound and includes analog synth rock from the '70s and '80s. Another new offering from FirstCom's (www.firstcom.com) catalog MasterSource is Patriotic Rock-MSTR242. MasterSource is best known for ultra-contemporary, major label- quality song-based cuts for film and TV. Patriotic Rock-MSTR242 features energetic rockers who evoke the spirit of America with music and lyrics. Lucky Post gives voice to Comcast spot D ALLAS — Sound design libraries play an invaluable role in today's post process, most notably in the advertising realm, where flexibility is paramount and accelerated timelines the norm. This is certainly true at Lucky Post (www.lucky- post.com), where the Sound Ideas library often serves as both solution provider and creative con- create a sound palate he curated from three collec- tions within Sound Ideas' expansive library: Sci-Fi, the Lucasfilm collection and the General Collection. "Sound libraries like Sound Ideas have incredi- ble depth and are produced at the highest quality, so having access to these elements in invaluable," says Richardson. "The flexibility is matched with the Music 2 Hues adds to Flagship Series CDs with Soft Piano E NFIELD, CT — Music 2 Hues (www. music2hues.com), a supplier of produc- tion music and sound effects, has just added a new royalty-free title to their Flagship Series line of production music. Soft Piano is now shipping worldwide and is available on audio CD or via downloaded in MP3 and WAV file formats. Andy Wells, creative director of Music 2 Hues, describes Soft Piano as a collec- tion of flowing and emotional piano tracks that will fit productions in need of some inspirational music. "It's perfect as soft background beds for any production needing an emotional and flowing piano melody without over- powering," he says. In addition to audio CDs, Music 2 Hues has updated its Music Download Center, allowing users to purchase individual tracks from all current flagship series titles, or entire CD categories in either MP3 or WAV file formats. For one price, clients get all the edited versions of any one music track, including the full-length theme and any :30 and :60 versions when available. New production music will be added monthly. nector between design/edit and sound design/mix. Case in point, a recent five-spot campaign for Comcast Sportsnet during which the collaboration between editor/designer Sai Selvarajan and sound designer/mixer Scottie Richardson centered on Sound Ideas' offerings. The project, for agency The Richards Group, pres- ents Comcast Sportsnet as a place for enthusiasts who want to know all about a given team or player. The high-energy campaign uses a combination of live-action sports imagery, motion graphics and a supporting audio track that emphasizes the visuals with futuristic espionage flair. As a starting point, Selvarajan showed Richardson a few seconds of the developing style template so that Richardson could creative process of sound selection and layering. We can define sound and image in tandem to best serve the project." As Selvarajan worked on the edit and design process, he layered in sounds for overall tonality and immediate client feedback. If additional sounds were needed, Selvarajan could easily tap into the Sound Miner database by simply entering in key words to the system. Often, literal elements were layered with non-traditional sounds for intensity and effect. "I rely on sound heavily to tell a story, to create a mood, fill any visual gaps, and engage the audi- ence on a secondary level," he says. Selvarajan and Richardson worked collabora- tively from project start to the final mix. www.postmagazine.com The Production Music Association (www.pma- music.com) has elected Warner/Chappell Produc- tion Music CEO/president Randy Thornton chairman. As a founding partner of Non-Stop Music in 1981, Randy Thornton has been involved in all aspects of the production music business, including composing, producing, per- forming, licensing, and business administration. In 2007, Non-Stop Music was acquired by the War- ner Music Group and Non-Stop became the foun- dation for the now Warner Chappell Production Music operation. Post • October 2012 23