The Tasting Panel magazine

September 2017

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©2017 HEINEKEN ® Lager Beer. HEINEKEN ® Light Lager Beer. Brewed in Holland. Imported by HEINEKEN USA Inc., White Plains, N.Y. HK171723 1. Total US FDCM+ $ Vol % Chg. Oct.-Dec. 2016 2. Nielsen FDCM+ 2 Weeks ending 12.31.16 3. Nielsen Panel 2015 TEXT TO WIN SWEEPSTAKES 360 DEGREE CAMPAIGN HEINEKEN ® MAGNUM (WHILE SUPPLIES LAST) OFFER YOUR CONSUMERS A UNIQUE READY-FOR- GIFTING PROPOSITION. *NOT AVAILABLE IN ALL MARKETS. COMPELLING POS AND MASS DISPLAYS WILL ENCOURAGE TRADE-UP AND IMPULSE PURCHASES. LEVERAGE THE SELLING POWER OF HEINEKEN ® THIS HOLIDAY SEASON. CONTACT YOUR HUSA REPRESENTATIVE TODAY. LIMITED EDITION * 6X HIGHER BASKET RING AND OTHER GREAT PRIZING WILL MAXIMIZE PURCHASE AND DRIVE SALES. Imports GREW 6X FASTER than Total Beer Category. 1 HEINEKEN ® IS KEY, as imports provide the HIGHEST LIFT (+55%) during OND. 2 With a 22% HIGHER INCOME and 15% MORE TRIPS, the Heineken consumer is a valuable shopper. 3 NEW FOR 2017

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