The Tasting Panel magazine

October 2012

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Page 96 of 140

Spirited Gathering A BEAM INC. PRODUCERS SHOW OFF IN STYLE AT THE SPIRITS CONFIDENTIAL 2012 story and photos by Monique Farah T he grand ballroom of the Roosevelt Hotel in Hollywood, CA was buzzing on August 14, as trade guests quickly filled the room for the Beam Inc.–spon- sored Spirits Confidential 2012 tour. What was formerly the location of the first Oscars ceremony in 1929 was now the setting for an up-close-and-personal discussion with some of the industry's leading power houses in spirits. Jim Beam, Maker's Mark, Canadian Club, Laphroaig, Cruzan, Sauza and new- comer Thatcher's Organic Artisan Liqueurs were all in attendance. This event gave the guests an exclusive look into some of the most famous distilleries in the Cruzan's Gary Nelthropp speaks to guests about his rums. Almost like being there: Master Ambassador Simon Brooking shows off the Laphroaig 25 Year Old in front of a photo display of the distillery. 88 / the tasting panel / october 2012

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