Black Meetings and Tourism

May / June 2017

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customer and our mutual long-term growth." The Strategic Accounts Team will focus on customer relations and building brand loyalty with Caesars Entertainment clients by creating a better understanding of their clients' needs, improving communications and providing those customers with personalized solutions. Caesars Entertainment will spend the next few months searching for the right candidates for each position and plans to introduce the team to the market in June of 2017. SHERATON SILVER SPRING HOTEL UNVEILS REFRESHED GUESTROOMS & ENHANCED OFFERINGS The Sheraton Silver Spring Hotel announces the completion of a $7.5 million renovation project, which included the addition of a fully licensed Starbucks and upgrades to the public space areas and the 18,000 sq. ft. of meeting space, as well as the just-finalized refresh of the hotel's 229 guestrooms and suites. The hotel's guest corridors have also been modernized, and Wi-Fi has been enhanced to increase speed and acces- sibility for guests. The updated rooms now feature an energetic style that maximizes daylight while blending the property's urban setting with a contemporary flair. Guests will experience the mix modern patterns with bright pops of color; engaging artwork portraying the surrounding cityscapes; and modern furniture and finishes that complement the overall design. All guestrooms also feature an oversized work desk, ergonomic chair, flat panel television and the Sheraton Sweet Sleeper® bed, designed to meet AAA's Five Diamond Award® criteria. "These recent upgrades are in keeping with the Sheraton brand promise of providing exceptional accommodations in extraordinary set- tings," stated Sheraton Silver Spring General Manager Jeff Musselman. "Improvements such as these help ensure guests of the Sheraton Silver Spring Hotel will continue to enjoy genuine hospitality in a relaxing and comforting environment." Just three blocks from Silver Spring Metro Station, the Sheraton Silver Spring Hotel is ideally located to explore all the leading Washington, D.C. attractions including the White House, the Capitol, the Washington Monument, and the Smithsonian Museums. Guests are walking distance from Silver Spring's revital- ized downtown and close to the city's many businesses such as Discovery Communications as well as several Federal Government agencies including the National Institutes of Health and the Food and Drug Administration. The hotel is also convenient to the cam- puses of the University of Maryland-College Park and Howard University. The Sheraton Silver Spring Hotel offers nearly 18,000 sq. ft. of flexible meeting space with all the latest in meetings technology. Additional amenities include a full-service restaurant and lounge, Starbucks® Coffeehouse, outdoor pool, and fully equipped fitness facility featuring the brand's revolutionary new health and fitness program, Sheraton Fitness programmed by Core Performance™, designed exclusively for Sheraton guests through its partner Core Performance. Sheraton Hotels & Resorts, like all brands within Starwood's robust portfolio, is proud to offer the Starwood Preferred Guest® program. SPG® offers members the ability to redeem awards at more resorts, more luxury properties, more European hotels and more golf properties than any other hotel program. B M & T ••• May/June 2017 ••• 9

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