Black Meetings and Tourism

May / June 2017

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B M & T ••• May/June 2017 ••• 50 T R AV E L DATA PHILADELPHIA CONVENTION & VISITORS BUREAU ANNOUNCES HIGHEST CONVENTION BOOKING YEAR EVER American Society of Cataract and Refractive Surgery and National School Boards Association Among Major Conventions Secured for Philadelphia The Philadelphia Convention & Visitors Bureau (PHLCVB) recently reported 2016 as its highest convention booking year ever with 713 events using 903,199 hotel room nights secured for future years. Those figures represent an 18.2 percent increase in the number of events and a 5.8 percent increase in room nights secured over 2015. Among the booked groups are the 2022 American Society of Cataract and Refractive Surgery/American Society of Ophthalmic Administrators (ASCRS/- ASOA) Annual Symposium & Congress, the 2019 and 2025 National School Boards Association Annual Conference and the 2026 Leading Age Annual Meeting & Expo. ASCRS/ASOA was last held in Philadelphia in 2002 and at that time expressed dissatisfaction with their experience at the Pennsylvania Conven- tion Center (PCC). Since then, the Center has undergone a dramatic transforma- tion, which includes simplified work rules and a renewed spirit of cooperation among SMG, the PCCA and the labor unions working in the building. The National School Boards Association is a first time group for Philadelphia and Leading Age was last held in Philadelphia prior to the changes made at the PCC. "We are extre- mely proud of our teams at the PHLCVB and the PCC who have done signifi- cant work to secure both new groups and those who in previous years had said they would not return to Philadelphia," said PHLCVB President and CEO Julie Coker Graham. "As our Center, our labor unions and SMG continue to cultivate a strong cus- tomer-focused environment, Philadelphia can continue to look forward to a robust convention calendar for years to come." The PHLCVB'S 2016 bookings include 28 citywide events versus 25 in 2015. Almost 70 percent of the room nights secured for future years are relat- ed to meetings and conventions taking place at the PCC, with the rest tied to meetings taking place at regional hotels and other venues. In total, the meetings, conventions and events booked in 2016 are estimated to generate $1.3 billion in economic impact for Philadelphia and the region. "Our commitment to efficient man- agement and value for our customers is allowing the PCC and PHLCVB to bring groups back to the table for future years," said PCC Chairman Gregory J. Fox, Esq. "The Center is fulfilling the Board of Directors' vision for first-class experi- ences." "We are delivering on the promise of customer service and performing at a very high level for great customers such as World Meeting of Families, the Democratic National Convention, the American Association for Clinical Chemistry, and most recently, for a record-setting Philadelphia Auto Show," PCC President & CEO John J. McNichol said. The large citywide conventions booked by the PHLCVB are major con- tributors to driving hotel occupancy in Philadelphia. In 2016, convention and group business represented the largest market segment influencing hotel room demand with 1,062,000 room nights con- tributing to record-breaking 78 percent hotel occupancy (+1.6 percent YOY), Average Daily Rate (+5.0 percent YOY)) of $191 and Revenue per Available Room of $149 (+6.7 percent YOY) for Philadelphia. "We are immensely pleased with the positive strides being made by both the PHLCVB and the PCC," said Greater Philadelphia Hotel Association (GPHA) president Greg Stafford. "We feel confi- dent that Philadelphia is on the right track and are looking forward to another terrif- ic year with the NFL Draft coming to our city next month." In 2017, PHLCVB-booked conven- tions and events are projected to con- sume more than 620,000 room nights and generate over $900 million in eco- nomic impact for Philadelphia. Some of those groups include the NFL Draft, LIGHTFAIR International and the National Black MBA Association among others. JULIE COKER GRAHAM

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